Userpilot

NOVEMBER 27, 2024

By showing how users interact with different elements on the page or product screen, session replays provide product teams , designers, and marketers with valuable insights into user behavior. They track every user action, from clicks and scrolls to page transitions and mouse movements, to recreate a complete user journey.

Data Visualization 105

Data Visualization Analytic Tools Definition Customer Feedback 105

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 247

Product Research User Testing Marketing Research Software 247

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. Sounds great, right? Vanity metrics. Actionable metrics: Customer Acquisition Cost (CAC).

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Product Talk

FEBRUARY 19, 2025

It read: Marketing owns defining the ideal customer profile. A few argued that the whole go-to-market team (sales, marketing, customer success) should define the ideal customer profile together. Marketing needs to know who they are marketing to. We definitely have some sampling bias. And it got me thinking.

Product Research 175

Product Research Customer Experience Data Visualization Finance 175

Product Culture

FEBRUARY 19, 2025

I like Tony Fadells definition in his book Build: A needle in a haystack! See the definitions in Aligned: Stakeholder Management for Product Leaders. Do this describe you? What did Tony miss?

Definition 52

Definition Naming Books Engineering 52

Product Management University

NOVEMBER 14, 2024

The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. Imagine directing your product more than managing it. Here’s what you can look forward to.

Product Management 147

Product Management Product Manager Product Research Management 147

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 146

Education Marketing Weak Development Team User Testing 146

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. Marketing content creation and distribution. At this stage, this is only a high-level definition. Customer onboarding procedures.

Feedback Software 105

Feedback Software Analytic Tools Research Software Definition 105

Product Innovation Educators

JULY 8, 2024

It guides your decisions, helps you prioritize features, and positions your product in the market. Lower Floors: Functional and Operational Strategies At the ground level, we have strategies for different departments (like marketing or HR) and day-to-day operations. They need to line up with the corporate strategy above.

Strategy 310

Strategy Product Management Product Manager Management 310

Product Talk

FEBRUARY 5, 2025

Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. Were definitely not going to say, Lets stop delivery to focus on discovery.

Product Research 210

Product Research User Testing Customer Experience Framework 210

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

User Testing 179

User Testing Product Research Product Marketing Customer Feedback 179

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

APRIL 24, 2023

Marketing teams sometimes collect feedback from social media, and can also use feedback to sharpen their Sales copy. Share the repository: Share the repository with your product managers and other relevant teams, such as customer success, support, or marketing, so that they can access the feedback and contribute to the analysis.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Roman Pichler

DECEMBER 4, 2018

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. You dig in and notice a sharp drop-off among marketing-qualified leads. Create shared definitions and stick to them. Marketing owns the campaign data.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. The marketer might have to create or update the marketing strategy; the sales rep might have to adapt the sales channels, for instance.

Product Research 345

Product Research Agile User Testing Framework 345

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have. About Sean Raftery.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Product Innovation Educators

OCTOBER 30, 2023

She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. In a well structured company with clear product definition, this may only take a couple days of training.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Lenny Rachitsky

SEPTEMBER 24, 2024

Combining these two data sources reveals a whole new perspective on what’s really happening in the job market. I’m going to continue working with these companies to track job market data and share regular updates on what’s changing in the product hiring market every few months or so.

Marketing 125

Marketing Data Visualization Reporting Tools Artificial Inteligence 125

Product Innovation Educators

JANUARY 18, 2021

We look at the landscape of devices in the market and create innovative solutions for our customers. [4:42] We consider how market dynamics and changing technology are relevant to our products and the problems we’re solving. When the company is introducing a new product, there’s often no clear problem definition.

Product Management 281

Product Management Product Manager Naming Management 281

Product Innovation Educators

FEBRUARY 17, 2025

Different products target overlapping market segments 2. These workshops should address: Expectation Area Key Questions to Address Why It Matters Role Definition What specific responsibilities fall under the PM role? Business Understanding Knowledge of revenue models Understanding of key metrics Grasp of market dynamics 3.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Alchemer Mobile

JUNE 8, 2022

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. Definition of the voice of the customer (VoC). Download the guide today ! What you’ll learn. What is VoC.

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Product Innovation Educators

SEPTEMBER 16, 2024

As a product manager, knowing how to use effective innovation processes is crucial to stay competitive in today’s market. A Working Definition of Innovation Filling the Idea Funnel Think of innovation in product management as filling a funnel with high-quality ideas.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 263

Customer Experience Finance Workshop Product Management 263

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. So it’s no surprise that storytelling has become such a popular part of brand marketing. And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. This leads to faster market launches and higher adoption rates as well. Faster Time-to-Market : An iterative design process allows for quicker adjustments and responsiveness to changing trends.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105