The Product Coalition

JULY 25, 2021

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. Or how working on outbound product management would make them better inbound product managers. Really really want it.

Weak Development Team 158

Weak Development Team Product Manager Product Management Outbound 158

The Product Coalition

FEBRUARY 9, 2021

I have purposefully not included books on psychology, personal development and motivation even though these topics are the foundation for achieving anything significant. A framework for thinking about how to really engage your users and customers with your product. Product/market fit needs the product and market to fit.

Books 187

Books User Testing Product Research Inbound 187

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

MAY 9, 2023

With outbound enterprise sales, you need to reach out to many people to get some calls. If you’re selling to developers, that’s a no-brainer, but also when you’re selling to designers, marketers, and others — they usually like to just try things out on their own, not getting on dozens of sales calls with software providers.

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

NOVEMBER 23, 2021

it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps. Product strategy & success measures In summary, I covered important aspects of product-market fit, problem-solution fit and scalability. Refer image 2.

Startups 157

Startups Strategy Technical Review B2B 157

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing 95

Marketing Outbound Strategy User Testing 95

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 148

Strategy Product Manager Product Management Management 148

Userpilot

AUGUST 2, 2024

In most SaaS companies, PLG strategies are developed by a collaborative effort between sales, product, and marketing teams. Use product data to tailor sales interactions across the customer journey. Automate contextual upgrades based on product usage data. What are the benefits of a product-led GTM strategy?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Strategy 105

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

APRIL 18, 2019

Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 64

Outbound Inbound Product Manager Product Management 64

Intercom, Inc.

JULY 19, 2021

Using the data you’ve already captured, you can use outbound messages to onboard and activate customers at pivotal moments in their journey, and even pinpoint the right time to upsell customers to higher-tier plans or expand their product usage. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 130

Weak Development Team Reporting Tools Research Software Feedback Software 130

Userpilot

AUGUST 15, 2024

In product development, it’s easy to get caught in a never-ending cycle of building and iterating without achieving growth. If this sounds familiar, you won’t want to miss Ben Williams’ session, “ How to Learn Faster to Grow Faster ,” at our upcoming Product Drive Summit.

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

Mironov Consulting

FEBRUARY 6, 2020

I find that undifferentiated company-wide revenue goals encourage short-term thinking, opportunistic selling outside our target audience, and a predictable shift from products to professional services. Let’s bid on that, and as sign just a few folks from core development if we win.”). BigCorp has $2M set aside for Blockchain research.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

OCTOBER 25, 2022

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 19, 2023

These types of funnels are usually targeted toward mid-market prospects or enterprise leads that require hands-on sales representatives to seal the deal. Top-down funnel Top-down funnels are usually built from a combination of outbound sales and account-based management. Cross-functional hinderance. Data-driven.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

JULY 4, 2023

Components of product-led growth. Test, test, test to get product-market fit Before you dip your toes into the mainstream market, you want to ensure you have nailed all parts of your product. Userpilot ’s product analytics feature. Be prepared to send many emails and receive few responses.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 26, 2024

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. A modal announcing a new feature.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). What’s the correlation between Customer Success and Product Marketing? Let’s get started!

Customer Experience 67

Customer Experience Feedback Software User Testing Customer Feedback 67

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

BrainMates

SEPTEMBER 19, 2022

In order for a business to manage an efficient, happy and engaged workforce, there are a huge number of processes required – from payroll to rostering, health and safety, and employee development. ReadyTech is one company whose products are making an impact on the way Australian and New Zealand businesses are managing their workforce.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

MARCH 17, 2022

As his Twitter bio reads, he quite likes “the beautiful mess of product development.”. In this episode, our own Product Manager Mathew Cropper sat down with John to chat about what it means to be a product evangelist and how product management can be a force of change within an organization.

Analytic Tools 152

Analytic Tools Research Software Data Visualization Customer Experience 152

Usersnap

FEBRUARY 14, 2023

A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market. It’s your key to gaining an edge in your target market by offering an irresistible value proposition, based on a well developed sales and pricing strategy and marketing plan.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. A Data Nerd at Heart.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. The challenges of product development are not about products. The empathic component is what makes a product manager special. Watch the video here : [link]. They are about interpersonal relations.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Email marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

Marketing 57

Marketing User Testing Outbound Reporting Tools 57