The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 140

Strategy Product Management Product Manager Management 140

Intercom, Inc.

OCTOBER 1, 2019

Having led sales teams at Facebook, Twitter, and now Intercom, I’ve developed and executed many of these plays. I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. How will I implement new sales motions?”

Outbound 155

Outbound User Friction Demo Enterprise 155

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Ultimately, the decision on how much to budget for product development will be made somewhere in the finance department.

Research Software 110

Research Software User Testing Product Research UX 110

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. We transform our clients into product-led companies through teaching and collaborative development.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. We transform our clients into product-led companies through teaching and collaborative development.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. There’s not a ton of organic opportunities. Not anymore.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

APRIL 18, 2019

This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’

Outbound 112

Outbound Customer Experience Education Airlines 112

The Product Coalition

NOVEMBER 27, 2017

User research process for startups Forget the 8-step process, just go talk to them. At startups, we don’t have that luxury. Below is an overview of how I’ve learned to do user research at startups. It’s not a replacement for outbound user research, but often times speed matters more. just use bcc in your personal email.

User Testing 60

User Testing Research Software Product Research Customer Feedback 60

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

SEPTEMBER 7, 2023

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Similarly, in large marketing teams, the head of marketing is responsible for buying marketing tools , but the people who actually use them are content creators, designers, social media managers, etc.

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. Dee: And you have quite an interesting background for a head of sales.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JANUARY 25, 2019

Building endurance across each role was the key skill that helped me to develop my career in PM. This culminated a one year job search after having been laid off by a startup a year earlier. The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60

The Product Coalition

JULY 8, 2019

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. Agile is now normal, and continuous development and delivery is the new standard.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Plenty of startups try to attack all three tiers of the market with the same product/channel/model. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

AUGUST 23, 2023

Value chains differ from supply chains because the former focuses on increasing the amount of value a product provides, while the latter centers around the development and delivery process. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

The Product Coalition

FEBRUARY 12, 2018

An entrepreneur running a remote team or dealing with customers and clients, busy blogger, web developer or marketer?—?everyone software developers, IT consultants, product managers, marketers, designers, software trainers, teachers, and many more. I’d say our primary challenge was always building the right outbound sales process.

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

ProductBoard

NOVEMBER 15, 2017

As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” With the Portal, productboard overcomes limitations of all previous roadmapping and feature voting solutions. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. They will be involved in the outbound communications of existing and upcoming product features.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

The Product Coalition

MARCH 16, 2019

Maintain Good Data Quality for Outbound Integrations When conducting an outbound Integration (an integration that is sending data to another system), remember that your data is now in two or more applications at once. And APIs disappear, for minutes, for hours, forever. The technical debt of API integrations can become daunting.

Reporting Tools 64

Reporting Tools Data Visualization Customer Experience User Testing 64

Userpilot

NOVEMBER 6, 2020

You read that right: you don’t need developers to send any custom-events to record clicks inside the application. Now – how are they supposed to do it without development skills though? The old way would call for going the development route. Let’s face it: your development resources are scarce and expensive.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. Grow relationships with customers to develop loyal promoters.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Are they interested in learning how things work so they can communicate with the development team and explain things to customers? The Product Management Talent Funnel.

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

eG Innovations

NOVEMBER 19, 2021

Amazon Elastic Compute Cloud (EC2) provides you the ability to to spin up virtual machines on the fly with no major infrastructure investment and minimal startup costs. While designed for developers for easier web-scale computing, it provides 99.99999% durability and 99.99% availability of objects.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Business of Software Conference

MAY 21, 2020

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. So, against this calibre of competition how does a small startup managed to remain competitive?

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

I reached out to the founders of Timber.io, a logging startup in Brooklyn, NY. I landed product roles at Tesla, where I worked on their outbound logistics technology, and at Microsoft, where I worked on privacy features for Edge. I wanted to learn what it was like working at a small, but rapidly growing startup.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

JANUARY 19, 2021

There is a somewhat legendary startup mantra, initially popularized by Facebook, that says you must “ move fast and break things ” when trying to scale a product. We were a small startup, still trying to figure out what the future held for us, so it seemed reasonable to move fast, regardless of the risk of accruing design debt.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? it all “works”. “Sales doesn’t need to be a cost center.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Build your own universe of market opportunities.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

DECEMBER 2, 2021

Your default operating cadence should be to run – it’s important startups don’t compromise on speed. If you are a regular listener, you’ll know that we interview makers and doers from the worlds of product management, design, startups, and marketing. So, I think that disambiguation is at the entire product development process.

Engineering 178

Engineering Presentation Technical Review Systems Review 178