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3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Other organizations give product marketing responsibilities to product managers. Myth 1: Product Marketing Needs to Know Products as Well as Product Management.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. Here’s the difference. healthcare). healthcare).

Marketing 147
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4 Product Management Certifications that are Worth Your Time

ProductPlan

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. We’ve scoured the certification landscape.

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What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. This post will look at six typical roles a product manager might find themselves in throughout their product management career.

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The Ideal Product Marketing Candidate for B2B

Product Management University

A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers! and/or business function (HR, IT, Finance, etc.) There are plenty of product experts in product management. Must be an awesome presenter. where products are used. Has no interest in becoming a “product expert.”

B2B 133
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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Summary of some concepts discussed for product managers [3:04] Why was the OCI award created?

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TEI 336: Pricing software products right – with Ajit Ghuman

Product Innovation Educators

How product managers can solve positioning, packaging, and pricing for their products. Summary of some concepts discussed for product managers. [1:49] 8:57] Suppose we created a SaaS-based platform for product managers. To determine our positioning, we identify our target segment and how we’re differentiating.