Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Goal-setting framework. UX vision statement template.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

The Product Coalition

DECEMBER 9, 2019

Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

Userpilot

MARCH 29, 2022

Product-led growth is neither an entirely new topic nor drastically different from other strategies such as marketing-led or sales-led. However, using a PLG strategy doesn’t mean you should get rid of your marketing department. When ‘Zoom’ entered the market scene, it faced stiff competition from some industry giants.

Feedback Software 86

Feedback Software Onboarding KPIs User Testing Strategy 86

Mind the Product

DECEMBER 24, 2019

That’s right, MTP officially went on tour for the first time in 2019, with some of the team travelling to AsiaPac in the latter months of the year to learn more about product practice in the region. Janna Bastow’s post on ditching your product roadmap timeline went viral. Here’s to Next Year.

Travel 101

Travel Agile Download Framework 101

Product Talk

DECEMBER 6, 2023

In my book Continuous Discovery Habits , I distinguished between three types of outcomes : Business outcomes measure the health of the business and are typically financial metrics like grow revenue, increase market share, or reduce churn. Opportunities expose gaps in the market where we can immediately create value for our customers.

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274

Usersnap

NOVEMBER 10, 2023

It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. It is crucial to establish a differentiating factor against your competition and build your presentation around that.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

UX Studio: Product Management

OCTOBER 2, 2023

It also granted us extensive expertise across various industries and niches, such as fintech, travel, education, healthcare, and more. These leave an exceptional first impression and differentiate our clients from competitors. For instance, this approach produced outstanding results for Liligo, France’s leading travel app.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Imaginary Cloud - Design

JANUARY 14, 2021

It goes from the stories we used to listen to as kids to the regular ones of our daily lives either in marketing, Saturday night dinners with friends, or even our work environment. It can be the stories we shared on a first date, in a job interview, or even with fellow travelers while exploring the world.

Customer Experience 76

Customer Experience User Experience User Testing Research Software 76

Mixpanel

SEPTEMBER 11, 2019

Like most travelers, you rely on price among many other variables to determine which itinerary to book. Has there been positive or negative user feedback for your product? Over the next year, their audience skewed heavily toward eCommerce, alienating major segments of their market. Data-informed > Data-driven.

Data Visualization 95

Data Visualization User Testing Product Research Analytic Tools 95

Andrew Chen

NOVEMBER 6, 2019

This is a really common format to describe startup ideas because it accomplishes a couple things all at once: First, it positions you against something successful. In other words, short, pithy descriptions tend to travel further, and you want to arm your proponents with a blurb to spread! Unless it’s intended as an insult (ha!),

Startups 109

Startups Customer Experience Technical Review Travel 109

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs to 0.8x.  So

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

SEPTEMBER 28, 2022

It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. This distinguishes it from product tours which don’t differentiate between different users and show them the same guidance whether they need it or not. Anticipatory design is a very customer-centric approach.

Data Visualization 77

Data Visualization Feedback Software Customer Experience Customer Feedback 77

Business of Software Conference

JULY 7, 2021

We have more collateral to share than ever before, our salespeople are supported not only by marketing teams to drive engagement and lead generation, but also sales enablement teams to help ensure that they always have the right examples, user cases, demos, decks and proposal templates. I could go on, but you get the picture.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

JULY 6, 2023

If you’re getting started on surveys, SurveyMonkey can be a starting option if you want to improve customer experience, employee experience, or conduct market research. We know it’s perfect for customer success and product marketing because we built it for it. It can quickly get expensive as your marketing needs expand.

Data Visualization 84

Data Visualization Embedded Analytics Analytic Tools Feedback Software 84

Product Bookshelf

SEPTEMBER 8, 2016

The salesperson brings the new offering to market. Conversely, a thoughtful approach to pricing can have significant positive financial results. Later in the book he notes that selecting the pricing type is an art as it is tied closely to overall business strategy and go to market approach. Common pricing approaches.

Airlines 48

Airlines Travel User Testing Differentiation 48

Mixpanel

SEPTEMBER 11, 2019

Like most travelers, you rely on price among many other variables to determine which itinerary to book. Has there been positive or negative user feedback for your product? Over the next year, their audience skewed heavily toward eCommerce, alienating major segments of their market. Data-informed > Data-driven.

Data Visualization 40

Data Visualization User Testing Product Research Analytic Tools 40

Intercom, Inc.

OCTOBER 3, 2019

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. By the end of that week, I had replaced my salary and position that was my full-time job.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” And I think to address that market and mindset is the key.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

ProductPlan

MAY 7, 2019

Product Marketing. Sitting directly above the North Pole, an entire hemisphere of travelers could rely on it to get their perspective and stay on course for their ultimate destination. Additionally, the market landscape can shift dramatically and quickly, which might make a North Star Metric less relevant or even counterproductive.

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

Andrew Chen

NOVEMBER 6, 2019

This is a really common format to describe startup ideas because it accomplishes a couple things all at once: First, it positions you against something successful. In other words, short, pithy descriptions tend to travel further, and you want to arm your proponents with a blurb to spread! Unless it’s intended as an insult (ha!),

Startups 40

Startups Customer Experience Technical Review Travel 40

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? What’s your differentiator?

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40

Business of Software Conference

AUGUST 30, 2019

When marketing a product, it’s common for founders to focus on the product itself. So I have talked about jobs to be done and how you can use it specifically for marketing as opposed to just for product development at a couple of conferences. So originally this talk was called, it was supposed to be about product positioning.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Roadmunk

DECEMBER 7, 2017

And then, I was at an incubator and ended up becoming head of product for one of the projects, which was Lola, a travel company based out of Boston. Ellen: All of the things I’d worked on at Microsoft and at Kickstarter—and the thing that was missing for me in travel—was helping people make things. Is this the right team?

Startups 53

Startups Technical Advisors Research Software Product Research 53

Business of Software Conference

JULY 6, 2020

Previously, in 2009, he co-founded Evidity, a healthcare data analytics firm serving the physician market. Access to care is dismal depending on the market that you’re in. Like I want you all to be incredibly successful on your own terms and not have to take the road that I had to travel to get there, because it really sucks.

Healthcare 52

Healthcare User Testing Customer Experience Analytic Tools 52