The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

JUNE 15, 2017

Guest Post by: Lonnie Rosenbaum (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Marc Abraham]. Sharing product information within your company is one of the most valuable things you can do as a product manager. Previously, he held product roles at three other technology companies, two of which he co-founded.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Innovation Educators

JULY 19, 2021

Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. This is what differentiates you more than anything.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product?

Positioning 150

Positioning User Testing Product Research Data Visualization 150

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective product management plays a crucial role.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

Differentiation 97

Differentiation Positioning Product Strategy Strategy 97

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

Roman Pichler

APRIL 7, 2025

Product Differentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

The Secret PM Handbook

AUGUST 22, 2016

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition.

Research Software 170

Research Software Feedback Software Product Management Product Manager 170

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What are its benefits?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero.

Framework 236

Framework Marketing Transportation Product Management 236

The Product Guy

JANUARY 18, 2018

Guest Post by: Roli Bhotika (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Zoe Feltham]. The most important lesson I learned in The Product Mentor program with Jeremy and Zoe was that Product Management has a language. Differentiator in the industry (On a scale of 1-5). 15% Differentiation.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. For sure, but let’s not stop with the product value story. You’ve just built some cool new A.I.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Mind the Product

JANUARY 17, 2018

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles.

Data Visualization 160

Data Visualization Product Management Product Manager User Testing 160

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49]

Product Research 211

Product Research Customer Feedback Differentiation Enterprise 211

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp. Needs are Features.

Vision 345

Vision User Testing Product Research Research Software 345

The Product Coalition

MARCH 23, 2022

If you’re into building up or developing an organisation or you’re deep into agile coaching, sooner or later you might come around the question for a Product Manager and/or a Product Owner. Introducing Product Management means to install a discipline and to make the company product led and vision oriented.

Product Management 155

Product Management Product Manager Differentiation Management 155

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. What differentiates you from others? More About The Product Mentor. Better Products.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. The way users perceive and interact with a product influences their overall experience. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market.

Product Management 147

Product Management Product Manager Management Management 147

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. billion in annualrevenue. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Plan Your Future Today. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253