The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. Here are the most common pitfalls when it comes to understanding your potential customers.

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Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

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Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback. Yes, any user.

Feedback Software 98

Feedback Software User Testing Customer Feedback Product Research 98

Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? And since I’m focused mostly on consumer companies – is there anything exciting happening? Reinventing traditional media (Podcasting, eBooks, etc).

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The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

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Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

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The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Your Customers Don’t Want Your Product Of course, eventually, they do. As part of my consulting services , I listen to many sales calls that my customers have with their potential customers. The truth is quite different.

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The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. That’s the whole reason VCs invest in startups. Not all markets want to buy this way.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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The Product Coalition

OCTOBER 26, 2020

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. When it comes to the actual work products that product managers deliver: wireframes and user stories. But Do You?

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The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. Here’s why. I see them everywhere, and apparently, they see me too.

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Since a product strategy outlines the problem you are trying to solve for your customers and explains your unique value proposition, it translates naturally into a sales deck. Here is how product strategy helps you overcome them.

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UX Studio

AUGUST 15, 2018

Developers might be the first ingredient that comes to mind, but visual designers, UX designers, UX researchers have a huge added benefit to the product team and to the final product. UX research can deliver essential customer insights about the target users. Don’t forget about usability tests either.

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The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. In the seed stage, startups are a great promise. That’s about strategy in general.

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The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more.

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The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. Is that realistic?

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The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. if you fail, what would you have done wrong?

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The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

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The Product Coalition

MARCH 21, 2021

the CPO of a well-known startup, described the following case to me: she gave the team a high-level instruction on a certain feature and she didn’t care how they would take it from there. There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. What about you?

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The Product Coalition

FEBRUARY 5, 2021

The Dreaded Cold Outreach Both my partners had a few contacts in the fashion e-commerce industry that we reached out to but we needed to find many more customers to interview. I spent a month or so trying to book meetings with additional target customers through different cold outreach techniques. I decided to be bold and target them.

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The Product Coalition

NOVEMBER 23, 2021

was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

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Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback. Yes, any user.

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User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. If you have worked in an early-stage startup, you have most likely witnessed, participated in, or led this process.

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The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. If, when you analyze the alternatives that your potential customers have, you find out that they are trying hard to solve it, but there is no real resolution, that’s a good sign. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Mixpanel

JANUARY 11, 2021

We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc. We’re constantly focused on evolving the user experience and expanding our reach to newer formats such as set-top boxes, connected TV apps, etc. Each decision impacts a segment of users. Digital media flipped this paradigm.

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. This required a whole new level of thinking and a deep understanding of product-market fit.

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The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. The #1 reason that startups fail is that they make something nobody wants. I wanted to see what it is all about.

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The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. On the other hand, there is the tech world, and lean startup, and agile. Everyone knows that reaching product-market fit requires a lot of trial-and-error.

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UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. This meant each week had two feedback sessions.

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Userpilot

JULY 16, 2024

ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service. With customers already viewing your product as different, any positive experience will reinforce this view and keep them coming for more.

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The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers.

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Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback. Yes, any user.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product Coalition

SEPTEMBER 29, 2020

You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO. By using research and data to back up your opinions and decisions, you’ve come armed with evidence that you know what you’re talking about. Show them the data, the research, and explain your reasoning.

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