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Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. In order for that to happen, first people are going to have to know about your product. That is where advertising comes in.
How one serial inventor brought a revolutionary approach to flossing from idea to launch Today we are talking about the journey from initial insight to launched product. The featured product is Instafloss, a revolutionary approach to flossing your teeth. With us is the creator of Instafloss, serial inventor, and two-time founder, Eli Packouz. Summary of some concepts discussed for product managers [2:03] Tell us about Instafloss.
Product leader Adam Thomas delves into the path to product leadership, highlighting dealing with friction, setbacks, and product underperformance. Read more » The post Friction, setbacks, and underperformance: the path to product leadership appeared first on Mind the Product.
Imagine a digital realm where your social media presence isn’t just about likes and shares but also a gateway to financial opportunities. Welcome to the intriguing universe of SocialFi, where social media meets the transformative power of DeFi. In this beginner’s guide, we’re about to embark on a journey that reveals how NFTs are rewriting the rulebook of social media and reshaping the way we perceive finance.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
As we eagerly count down the final three weeks to our flagship event, #mtpcon London, it's worth reflecting on the plethora of discussions surrounding product leadership that have graced the #mtpcon stage! Check out our top picks from the archives. Read more » The post Leading product teams: #mtpcon highlights appeared first on Mind the Product.
With companies relying entirely on data, it’s common sense to carry out SaaS reporting. The different reports can offer a variety of insights that help manage your product in the right direction. You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data.
When speaking with founders and CEOs, we often hear concerns like this: My project manager is losing confidence in the development team. The PMs are seeing late deliveries and bugs that suggest the devs just aren’t capable enough. I think that poor communication and differing team cultures might be part of the problem, but how can I know for sure? It’s a good question.
What is a PLG motion? And how can your SaaS business use them to facilitate product growth ? These are the main questions that the article tackles, so if you’re looking for the answers, we’ve got them! Let’s dive in! TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. In contrast, a sales-led motion relies on sales teams to nurture leads and make deals.
We’ve all been in a dumb meeting—one that makes you think, “This doesn’t even apply to me,” “I’m learning nothing from this,” or, worst of all, “This meeting could have been an email.” I’m sure you’ve commiserated with colleagues over what a time suck dumb meetings can be. Still, you might have resigned yourself to dumb meetings, accepting them as an inevitable facet of the workplace.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. Let’s dive in! TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch.
“We have decided as a company that we are not going to send emails introducing new people”, my manager said to me. It was my first day on the job in dot-com era Silicon Valley. I had just moved from St. Louis, MO to the Bay Area. Here I was, day 1 at the startup, … Continue reading Product Leader’s Journey: Onboarding – Carpe Diem, Seize the Day!
Looking for human-centered design examples to inspire you? In this article, we’ll go over some of the underlying principles driving SaaS design, and how these effectively address user pain points and elevate the overall customer experience. Additionally, we’ll guide you through the steps to seamlessly integrate human-centered design into your development process, and how Userpilot can help you get started.
Customer Experience (CX) Vs User Experience (UX): 6 Key Comparisons Customer Experience (CX) and User. The post Customer Experience (CX) Vs User Experience (UX): 6 Key Comparisons appeared first on The Trymata blog.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
There is more to identifying who’s problem you’re trying to solve – you need to also have a sense for the context in which they experience the problem. Problem statements solve for someone, and good problem statements also solve for some when. The Situation The situation your customer finds themselves in changes your customer’s goals and their definition of success at achieving those goals.
Recently, technical screening has emerged as a critical component of the hiring process. The intersection of evolving technology and shifting workforce demographics has sparked a profound transformation in how organizations identify and onboard talent. This article delves into the pivotal role of technical screening, showcasing its significance in modern tech recruitment strategies.
PhonePe has announced the launch of its upcoming app store (Indus), which is the result of its earlier acquisition of IndusOS. While this is an important milestone in Indian startup ecosystem journey – i.e. a company challenging the likes of Apple and Google, here are a few questions that I believe are really needed: The […] The post PhonePe’s App Store: 3+1 questions appeared first on nextbigwhat.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
While working on software pieces, every development team needs to ensure top-notch quality assurance. This is where the concept of a Testing Center of Excellence (TCoE) emerges as a game-changer. A TCoE represents a centralized hub dedicated to elevating the quality of software products.
What is User Experience (UX) Research? User experience (UX) research is defined as the systematic. The post What is User Experience (UX) Research? Definition, Methods, Process and Examples appeared first on The Trymata blog.
Collaboration is the cornerstone of success in the tech sector. Engineering teams harness collective expertise to craft cutting-edge solutions. Yet, where diverse minds converge, conflicts inevitably arise. These conflicts, if left unmanaged, can stifle innovation and disrupt project flow. This article delves into the art of handling conflict in engineering teams.
What is User Experience (UX) Optimization? User Experience (UX) optimization is defined as the process. The post What is User Experience (UX) Optimization? Definition, Benefits and Best Practices appeared first on The Trymata blog.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Chief Technology Officers (CTOs) play a critical role in steering technology-driven businesses and tech startups towards success. However, this role comes with its unique set of challenges and complexities. From keeping pace with ever-evolving technologies to leading development teams effectively, the responsibilities of a CTO are multifaceted.
What are User Experience (UX) Design Principles? User Experience (UX) Design Principles are defined as. The post Top 20 User Experience (UX) Design Principles for 2023 appeared first on The Trymata blog.
What is Customer Experience (CX) Research? Customer Experience (CX) research is a systematic process of. The post What is Customer Experience (CX) Research? Definition, Methods and Best Practices appeared first on The Trymata blog.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Customer Success Management has matured over the last decade to become a mission-critical practice that efficiently and effectively protects Net Revenue Retention (NRR) and fuels expansion pipeline. As such, Customer Success (CS) has grown to rely on mission-critical platforms that serve as a single source of truth for customer data. The Gartner® Market Guide to Customer Success Platforms provides valuable insights into the evolving trends and themes shaping this dynamic landscape.
What is User Acceptance Testing (UAT)? User Acceptance Testing (UAT) is defined as a key. The post What is User Acceptance Testing (UAT)? Definition, Process, Examples and Best Practices appeared first on The Trymata blog.
PhonePe has announced the launch of its upcoming app store (Indus), which is the result of its earlier acquisition of IndusOS. While this is an important milestone in Indian startup… The post PhonePe’s App Store: 3+1 questions appeared first on nextbigwhat archives.
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