February, 2017

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Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap, in which I advocated for a focus on solving customer problems instead of listing out features with deadlines.

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The Best Product Managers are Great Communicators

bpma ProductHub

Interviewed by Oksana Reznichenko. Dinneen Grably graduated from Bridgewater State University with B.S. in Business Marketing and started her career as a press attaché and assistant director in communication for the Massachusetts Secretary of State at State House in Boston. She has a unique combination of business expertise and coaching proficiency, allowing her to relate coaching to real life situations.

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Why Agile Marketing is the Key to Successful Products

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics.

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Supercharge your team’s motivation

Lead on Purpose

The most successful companies have motivated leaders, and those leaders inspire motivation at all levels of the organization. Is it possible to create an environment where great work happens and everyone is motivated?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Making Consensus-based Product Decisions

Roman Pichler

Benefits and Limitations. Deciding by consensus means that everyone required to make the decision agrees with it. Applied correctly, it results in a better decision and creates strong buy-in and shared ownership. It is particularly helpful when the stakes are high and you have to make a complex product decision, for example, if you should pivot, create a product variant to address new market segment, or change one of the goals on the product roadmap.

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Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines. I received lots of feedback on the post, much of it praise, but also some criticism.

Roadmap 220
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Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack. Over the last five years our surveys, coupled with regression analysis by an independent statistician, have helped us to identify over 25 statistically significant contributors to success on product teams. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”.

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Agile Marketing Using Scrum

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s, Toyota adopted Agile manufacturing methodologies (specifically Kanban) to reduce waste and increase transparency across teams, and as a way to promptly address constantly changing customer needs.

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Creating a culture of persistence

Lead on Purpose

We live in a world that makes it increasingly easy to justify failures and abdicate responsibility.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Why you Need a Product Analytics Playbook

Mind the Product

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing questions and answering them, for figuring out what’s interesting in your data, experimenting, learning, and growing.

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User Story Reflections

Roman Pichler

Users. As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. This avoids a solution-centric view where we worry more about how to provide and implement the product features than why and how people will use them. Understanding who the users are and how the product will benefit them is central to discovering and creating the right stories.

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Web Demos: Engaging An Audience You Can’t See

Product Management University

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? Are they doing e-mail while I talk? Does anyone care? Somebody, anybody, give me a sign! How do you really know if your value proposition is resonating with your prospects when you can see them? The key to reading a prospect you can’t see is to engage them in a discussion during the demo.

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The Best Product Management Events Happening in 2017

UserVoice

There are plenty of fantastic ways to keep your product management skills sharp and keep up with evolving industry trends and new technologies. There’s no shortage of product management blogs, podcasts, and reading lists out there to keep you in the know. However, real, in-person events such as meetups and conferences are by far the best way to keep up with industry trends while simultaneously.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The 280 Group’s Top Product Management Blog Posts of 2016

280 Group

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year. Let us know in the comments which was your favorite, we appreciate the feedback. 10.

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Taking ownership—leading with accountability

Lead on Purpose

Accountability is a key leadership principle. Those who do great things, or do small things in a positive way, succeed because they apply the right principles, they do the right thing.

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Get Ready for MTP Engage Hamburg

Mind the Product

Photo courtesty of Moritz Königsbücher. Just 2 months until the first MTP Engage event will take place in Hamburg on April 28th! MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. We aim to balance English presentations with enough occasions for the less English-savvy attendees to interact in German – in the end we are prepared for a wild mix dri

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Don’t Ask People What They Want, Watch What They Do

Nir Eyal

Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups. Q: You have an impressive background as […]. The post Don’t Ask People What They Want, Watch What They Do appeared first on Nir and Far.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Answering the “Product Vision” Questions With Something…Visionary

Product Management University

“What’s on our strategic roadmap?” “What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

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Day-to-day Product Management Inspiration

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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How I Read More Books – Bringing the Donuts 02/22/2017

Ken Norton

I read 61 books last year and it was easier than I thought -. At the beginning of last year I decided to try reading more books. I set what seemed like an unreachable annual goal: fifty. I ended the year with sixty-one, and a conviction that anyone can do it. It’s much easier than you think to read about a book a week.

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How do you land the career of your dreams?

Lead on Purpose

Guest post by Frank Song Many working professionals are stuck in underpaid, intellectually unstimulating jobs, and at companies with no career growth potential. Do you know anyone in this position? Does this describe your situation?

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Developing as a Product Manager

Mind the Product

There are no guides to Product Management. As Ken Chin points out, the best way to learn about Product Management is to speak to people who have been doing it for longer than you. Unfortunately, because it is a relatively new discipline, there aren’t that many out there – and those that there are, are in high demand. It’s worth seeking out those people who have been working close to Product Management as there are a few more of them.

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How to Make Sense of IoT Hardware

Daniel Elizalde IoT Blog

Hardware decisions impact your IoT product’s cost, user experience, application capabilities, and more. But only about 20% of IoT Product Managers have experience managing hardware. In this post, I demystify IoT hardware to help you understand how a smart device acquires, processes, and communicates data to the Cloud. After surveying hundreds of Product Managers across industries and backgrounds, I’ve […].

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Product Demo Techniques: Telling Versus Selling

Product Management University

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. 1.

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Biggest Product Regret

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.