Sat.May 30, 2020 - Fri.Jun 05, 2020

Stakeholder Management Tips for Product People

Roman Pichler

Lead the Stakeholders—Don’t Please, Don’t Dictate. As the person in charge of the product, your aspiration should be to lead the stakeholders in order to create value together and achieve product success.

Why we Need to Rethink Product Management in an Agile Practice

Mind the Product

Have you ever wondered why your Agile practice feels a bit uninspiring? Or why your engineers have become a bit jaded with all this Scrum stuff? Did you know that you might be the reason for this?

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5 Reasons Why Product Managers Have to Understand Data

The Product Coalition

We love talking about data. As product people, it’s our bread and butter. We’ve previously discussed Product Data Management , and taken a look at some of the best data visualization platforms for PMs. You don’t need to be a data scientist to be a product manager.

The Difference Between A/B Testing and Multivariate Testing

Split

A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page, feature, user flow, or other resource in order to optimize for a metric or set of metrics (often conversion rate).

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

How to Focus on the Product Ideas That Matter

Mind the Product

There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product.

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Product Owner vs Product Manager? What’s The Difference?

The Product Coalition

I’m going to answer this age-old question so you can be clear about where you sit in the company. Continue reading on Product Coalition ». technology product-owner startup product-management agile

Analysis of Digital Crisis Design: How to Create an Optimal Customer Experience & Why it Matters

Emerge Insights

It’s been a mere three months since the United States followed suit with many other countries in locking down the country in the fight against the pandemic spread of COVID-19. Today, the world is slowly navigating reopening with a plethora of stipulations and caveats.

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How Can Restaurant Product Managers Make More Food?

The Accidental Product Manager

Restaurants are looking to empty malls to boost their deliveries Image Credit: Lou Stejskal. With the arrival of Covid-19, the world of restaurants has been turned upside down.

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Proficientz

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

How to Write OKRs That Don?t Suck by Adrian Howard

Mind the Product

Consultant, coach and trainer Adrian Howard has, over the years, seen many organisations attempt to implement Objectives and Key Results (OKRs), generally in response to a sense that “everything is wrong” and with a hopeful attitude of “these seem simple and clear”.

How to Raise Distraction Free Kids

Nir Eyal

The post How to Raise Distraction Free Kids appeared first on Nir and Far. Indistractable Relationships

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Dare to not be Productive

Ask Benny

Innovation sometimes appears between the lines In today’s world, we are bombarded with people telling us that we need to be productive all the time. We need to have a perfect calendar and perform meetings very effectively and the list goes on and on. All of this is very important.

Telling Your Story During the Pandemic

Pragmatic Marketing

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. If you then told me that you’re leaning into the crisis to get your business the attention it needs to succeed, I’d support you.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

The Invisible Leader: Facilitation Secrets – Elena Astilleros on The Product Experience

Mind the Product

One of the critical skills never mentioned in the job description is being a great meeting facilitator. We’ve all been thrust into the situation of trying to wrangle a room full of people into working together to create a strategy, generate a plan, or get past a roadblock.

TEI 285: What video storytelling can teach product managers – with Patrick Shelton

Product Innovation Educators

How video directors think about creating effective videos can help product managers create better products. Some of the best product management lessons come from unexpected places, and I enjoy finding them. This interview is a perfect example.

What is product management? Here?s what 35 product managers? think.

The Product Coalition

Benjamin Franklin famously said that there are only two things certain in life: death and taxes. But you can delay death and avoid taxes… Continue reading on Product Coalition ». product product-development agile development product-management

How An Ambassador Can Unchain Your Innovation Teams By Creating A Bridge With The Core Business

Strategyzer

One of the biggest advantages of building a corporate startup is having access to the abundance of resources and technical know-how that a typical startup would not have access to.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Inclusivity: Talking Up in UX by Jeremy Bailey

Mind the Product

Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions.

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Inclusive Innovation: Eight Ways Product Managers Can Ship Better Product

ProductCraft

Recently, several companies have come under fire for building discriminatory and insensitive products. Digital assistants get female names (e.g., Siri, Alexa) whereas cognitive and expert AIs get male names (e.g., Watson, Ross.)

Process Agility: An Impossibility?

Johanna Rothman

I've seen several cases of process standardization recently. Those processes don't translate to the current context. The processes don't have sufficient agility to deliver the necessary results. Yet, people who want to use agile approaches don't want to apply agile thinking to their processes.

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Our commitment to be vocal, do more, and work harder

Innovatemap

This letter was written by Christian Beck, executive design partner and co-founder of Innovatemap, on behalf of the agency to address the recent events.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Product Management in the Time of Corona by Dian Rosanti

Mind the Product

In her Mind the Product APAC talk, Dian Rosanti, SVP Product at Gojek, describes how she and her team set themselves up for success during the COVID crisis. You can watch Dian’s talk in full or read on for a detailed overview.

Market Sensing: How to Stay Successful in Today?s Unpredictable Market

ProductCraft

Editor’s note: This post originally appeared on the Bain Public blog. As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation.

Market Research That Works Webinar by David Fradin Hosted by ISPMA

Spice Catalyst

MARKET RESEARCH THAT WORKS DATE & TIME: 11 JUNE 2020, 17:00 – 17:45 CEST SPEAKER: DAVID FRADIN, SPICE CATALYST WHAT THIS WEBINAR IS ABOUT This webinar will teach you how to learn exactly what your customer wants to do so you can plan your product’s features.

5 Questions Indicative Helps Gaming Marketers Answer

Indicative

Competition for attention spans in the gaming industry is fierce. One of the driving forces is the speed of growth in the sector, especially due to COVID-19’s shelter-in-place measures. Analysts predict that lockdown measures will yield higher consumer spending on games, with a 13.3%

Just launched! 2020 Customer Education Benchmarks and Trends Report

Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.

Modus Security: What’s Your Threat Surface?

Modus Create

Everyone knows information security is important: from tuning web application firewalls, to ensuring we have a disaster recovery plan, to deploying vulnerability scanning. But one thing technology leaders need to ask themselves is, “what are the threats we face?”

Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit

The Product Coalition

When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to.

June 16: Creating a Thriving Product Organization (webinar)

Mironov Consulting

Topic: Creating a Thriving Product Organization (webinar). When: June 16th, 1:30pm EST/12:30pm CST/10:30am PST. Co-sponsors: Pragmatic Institute and Product Development Days. Register here. Organizations are complex and change is hard.