Lead on Purpose
DECEMBER 19, 2016
Every successful individual I’ve ever met has told me their path to success was filled with surprises and obstacles they never thought about before they started. Things happened they never anticipated. They experienced both positive surprises and disappointing setbacks.
Mind the Product
DECEMBER 21, 2016
It is great to see that more and more product people enjoy getting together for events like ProductTank (now in over 90 cities across the globe!) and two major events of our tribe, the Mind the Product conference in London & San Francisco. It shows that many of us share a healthy curiosity to learn, a great willingness to share, and an active interest to engage with other product people.
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The Product Guy
DECEMBER 22, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Andrew Chen
DECEMBER 20, 2016
[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s
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Pragmatic Marketing
DECEMBER 20, 2016
By Sophorn Chhay. When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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The Product Guy
DECEMBER 18, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Nir Eyal
DECEMBER 21, 2016
Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far.
Pragmatic Marketing
DECEMBER 22, 2016
The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue.
Mind the Product
DECEMBER 19, 2016
Christoph Auer-Welsbach , Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines. The era of human-machine relationships is transforming customer interactions and provides new opportunities to scale and enhance human expertise.
Speaker: Conrado Morlan
In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:
The Product Guy
DECEMBER 18, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
The Accidental Product Manager
DECEMBER 19, 2016
Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off! Blogging will resume after the holidays… Everyone seems to celebrate something different this week, but I’m hoping that no matter how you choose to spend your time, you will enjoy yourself.
Pragmatic Marketing
DECEMBER 20, 2016
Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls.
Mind the Product
DECEMBER 20, 2016
Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become fed up with seeing product people managing story backlogs where, at most, they had an effort estimate on a story. People wanted “quick wins” and “the biggest bangs for the buck”, but without considering the value as well as the effort it is little more than opinion.
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The Product Guy
DECEMBER 21, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
The Product Coalition
DECEMBER 18, 2016
What better way is there to learn and improve than listening to expert insights? Podcasts are a great way of learning about new advancements in your professional field. Brought to you by the experts themselves, the following list of podcasts contains useful insights into the world of product management and provides new tactics and alternative methods for excelling at your job. 1.
Pragmatic Marketing
DECEMBER 19, 2016
Pricing is the most powerful of all of the marketing mix levers. Depending on gross margin, a 1 percent improvement in pricing can lead to a 10 percent increase in profitability. Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing.
Brian Balfour
DECEMBER 19, 2016
(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Are you considering a shift to product management or just starting your journey as a Product Manager? Join Leslie Grandy and Drew Weaver for an insightful webinar designed to help you seamlessly transition into this dynamic role. Whether you're looking to pivot your career or enhance your existing skills, this session will equip you with the knowledge and tools to succeed!
The Product Guy
DECEMBER 20, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Product Club
DECEMBER 20, 2016
On the 4th November the Product Manager Club attended JAM 2016 in London. It was pretty awesome! We met a lot of great people and we learned a lot of interesting things and we thought it was only right to share our experience! Yeah but what’s Jam 2016?! So in the words of the founders Mathilde Leo and Sebastian Powell , We often asked ourselves how other companies go about designing and building great products.
Product Manager in Heels
DECEMBER 22, 2016
User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1. Follow the basic format The basic format of a user story is: As a {type of user} I want to {goal} So that I can {reason} User stories help to answer three questions: Who is this funcationality for?
TSIA
DECEMBER 21, 2016
At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.
Advertiser: Canny
AI is everywhere: from self-driving cars to text generation, to creating images and music. So, how can product managers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, product managers can work faster and smarter. In this guide, we’ll show how product managers can use AI to build better products.
The Product Guy
DECEMBER 17, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Product Club
DECEMBER 20, 2016
Are We Nearly There Yet? If you’ve got kids and have ever been on a long car journey with them, that phrase will probably sound annoyingly familiar. Maybe you even remember saying it yourself when you were younger. How about this phrase: “Is that ticket done yet?”. Or this one: “When will your project be finished?”. Or this one: “Can you tell me when the next release be shipped?”.
UserTesting
DECEMBER 20, 2016
Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.
TSIA
DECEMBER 20, 2016
The holidays are upon us once again, and along with them, the corresponding annual shopping season. For dads like me with school-aged children, this is also the time of year when I turn to my favorite e-tailers to fulfill our family's wish lists. It's a tough call as to whether I love my children or hate the mall with more fervor, so in our house, “Santazon.com" with “Reindeer Prime" delivery has saved Christmas like the repentant Grinch at the end of the book.
Speaker: Pulkit Agrawal
Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.
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