Sat.Dec 17, 2016 - Fri.Dec 23, 2016

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Recognizing your path to success

Lead on Purpose

Every successful individual I’ve ever met has told me their path to success was filled with surprises and obstacles they never thought about before they started. Things happened they never anticipated. They experienced both positive surprises and disappointing setbacks.

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Save the Date: MTP Engage Hamburg April 28!

Mind the Product

It is great to see that more and more product people enjoy getting together for events like ProductTank (now in over 90 cities across the globe!) and two major events of our tribe, the Mind the Product conference in London & San Francisco. It shows that many of us share a healthy curiosity to learn, a great willingness to share, and an active interest to engage with other product people.

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Jobs to be Done #prodmgmt

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

By Sophorn Chhay. When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities.

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More Trending

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Maximizing Effectiveness in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How to Start a Career in Behavioral Design

Nir Eyal

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far.

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Sales & Marketing: Till Death Do Us Part

Pragmatic Marketing

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue.

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The Future of Talking to Technology

Mind the Product

Christoph Auer-Welsbach , Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines. The era of human-machine relationships is transforming customer interactions and provides new opportunities to scale and enhance human expertise.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Avoiding Death by PowerPoint in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off! Blogging will resume after the holidays… Everyone seems to celebrate something different this week, but I’m hoping that no matter how you choose to spend your time, you will enjoy yourself.

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The Content Dilemma

Pragmatic Marketing

Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls.

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Value Poker in the Dragons’ Den

Mind the Product

Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become fed up with seeing product people managing story backlogs where, at most, they had an effort estimate on a story. People wanted “quick wins” and “the biggest bangs for the buck”, but without considering the value as well as the effort it is little more than opinion.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Finding Inspiration in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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The Best Product Management Podcasts

The Product Coalition

What better way is there to learn and improve than listening to expert insights? Podcasts are a great way of learning about new advancements in your professional field. Brought to you by the experts themselves, the following list of podcasts contains useful insights into the world of product management and provides new tactics and alternative methods for excelling at your job. 1.

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Why Companies Don’t Focus on Pricing

Pragmatic Marketing

Pricing is the most powerful of all of the marketing mix levers. Depending on gross margin, a 1 percent improvement in pricing can lead to a 10 percent increase in profitability. Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing.

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5 Recommendations for Setting Yearly Growth Goals

Brian Balfour

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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On the Importance of Reflection in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Jam 2016 – Product Manager Club

Product Club

On the 4th November the Product Manager Club attended JAM 2016 in London. It was pretty awesome! We met a lot of great people and we learned a lot of interesting things and we thought it was only right to share our experience! Yeah but what’s Jam 2016?! So in the words of the founders Mathilde Leo and Sebastian Powell , We often asked ourselves how other companies go about designing and building great products.

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The Art of Writing User Stories

Product Manager in Heels

User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1. Follow the basic format The basic format of a user story is: As a {type of user} I want to {goal} So that I can {reason} User stories help to answer three questions: Who is this funcationality for?

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Welcome New TSIA Members! December Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Six Sigma & Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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On Estimation: Why Software Projects are Like Car Journeys and How to Cope

Product Club

Are We Nearly There Yet? If you’ve got kids and have ever been on a long car journey with them, that phrase will probably sound annoyingly familiar. Maybe you even remember saying it yourself when you were younger. How about this phrase: “Is that ticket done yet?”. Or this one: “When will your project be finished?”. Or this one: “Can you tell me when the next release be shipped?”.

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Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

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Using Predictive Analytics for Cross-Sell and Upsell: Lessons from E-Tailers

TSIA

The holidays are upon us once again, and along with them, the corresponding annual shopping season. For dads like me with school-aged children, this is also the time of year when I turn to my favorite e-tailers to fulfill our family's wish lists. It's a tough call as to whether I love my children or hate the mall with more fervor, so in our house, “Santazon.com" with “Reindeer Prime" delivery has saved Christmas like the repentant Grinch at the end of the book.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr