Sat.Nov 24, 2018 - Fri.Nov 30, 2018

Forecasting – A Product Management Task

The Product Bistro

The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting. Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. i.e. Sales and […]. product management essentials

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research?

What can Trader Joe’s Teach us About Customer-Centric Product Development?

Mind the Product

In talking about how a product goes from idea to shelf on an “ Inside Trader Joe’s ” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”.

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

AB Tasty

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote - if all of us CRO practitioners would just embrace it. This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

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Building Successful Communities of Practice by Emily Webber

Mind the Product

Summary: Communities of practice can be powerful tools to enable both individuals and organisations to increase their effectiveness. By bringing together people who share a common interest or passion, new skills are learned and developed.

When You Know Your Customers As Well As They Know Themselves…3 Things

Proficientz – Product Management University

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. And if you haven’t yet, it’s only a matter of time. Knowing how important these can be, we often make it a priority to support them as quickly as possible.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.”

What Can India’s Paytm Mobile Payment System Teach Product Managers?

The Accidental Product Manager

Paytm is trying to take the place of cash in India Image Credit: Kiran Jonnalagadda. I live in the U.S. When I want to buy something, I have roughly four different options for how I can pay for it: cash, a check, credit cards, or PayPal. In India, they have traditionally only had one option: cash.

Assembly required – 45 sales tools to build the ultimate tech stack

Inside Intercom

As your sales organization grows, your tech stack almost always does too. But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from.

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What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

[Dear readers, this essay is on the future of marketplaces. Is there still room for marketplace startups to innovate? We answer, emphatically, yes! Am excited to share a vision on the past and future of the service economy, in a collaboration by my a16z colleague Li Jin.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Have you ever worked in an environment where one part of the business didn’t talk to the other? Are your Product and Engineering teams pushing (or pulling!) in different directions? Does your Marketing team know what is happening in the Contact Centre?

Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group

ProductCraft

This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. Bob Moesta has worked with many influential folks, including Harvard Business Professor Clay Christensen, and famous engineer Dr. Genichi Taguchi.

Leveraging Disruptive Thinking to Drive Innovation

Sequent Learning

It’s time to think the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily life as a product manager! There are two ways to get there – divergent thinking and convergent thinking.

How to Foster a Culture of Gratitude

ProductPlan

As we head into a new year, we tend to talk more about gratitude. We talk about what we’re grateful for in our own lives, and often express gratitude for the friends, family, and coworkers we have around us. We’ve tried to foster a culture of “thank you” at ProductPlan.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Brady Flynn (Primer) on how to accelerate growth at early-stage startups

RealtimeBoard

We recently caught up with Brady Flynn, product management expert and co-founder of Primer, a marketing platform that has helped companies like hims, Farmstead, and Microsoft increase their conversion rates. Brady shared what he’s learned from helping early-stage startups. Here are his tips for accelerating growth. Here at Primer, we started with customer development and […].

What Product Managers Should Know About Data Science

Craft.io

Data Science is one of those professional terms that seems to have appeared suddenly and spread rapidly to industry conversations everywhere. You may have heard it was declared “ the sexiest job of the 21st century” by the Harvard Business Review back in 2012.

An Ethical Sanity Check: What Would Trolls Do?

Mind the Product

As a teenager in the 90s in the US Bible Belt, you didn’t have to look far to find someone wearing an iconic bracelet with 4 simple letters: WWJD. This was meant to remind Christian youth to constantly evaluate decisions in their daily lives against the question, “What Would Jesus Do?”. It was intended to be an encouragement to be kind and treat others as you would want to be treated.

How to train a conversational chatbot

Inside Intercom

Our conversational chatbot, Answer Bot , is designed to do more than chat. Its purpose is to let you scale your business faster and more efficiently. By automatically and instantly resolving your customers’ most common questions, so your team can focus on the conversations only humans can resolve.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. Ted Levitt Whole Product Model.

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart

Product Innovation Educators

How product managers combine process and metrics to achieve a successful product launch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste.

6 Key Hard Skills in Product Management

ProductPlan

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they? In this post, we’ll address some of the hard skills we believe product managers should develop. But first, let’s clarify the differences between soft skills and hard skills.

Irene Au (Khosla Ventures) on facilitating companies’ growth with good design

RealtimeBoard

Irene Au (Khosla Ventures) on facilitating companies’ growth with good design Great design is no longer just about how a product looks and feels, but how a company understands and listens to its customers, how it hires and organizes its teams, and how it anticipates and accounts for change. No one is more aware of […]. The post Irene Au (Khosla Ventures) on facilitating companies’ growth with good design appeared first on RealtimeBlog | A blog by RealtimeBoard

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland. Registration. Companies building enterprise tech products are different from companies building mass consumer tech.

31% of Mobile App Budgets is Spent On Marketing in 2018, The Manifest says.

The Product Coalition

31% of Mobile App Budgets is Spent On Marketing in 2018 If you want to have the best shot at outperforming your competition, you should reconsider, if you haven’t already, your app marketing budget.

Apple Ratings Prompt: Great for Ratings, Bad for Customer Feedback

Apptentive

Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.