Sat.Nov 24, 2018 - Fri.Nov 30, 2018

Forecasting – A Product Management Task

The Product Bistro

The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting. Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. i.e. Sales and […]. product management essentials

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research?

What can Trader Joe’s Teach us About Customer-Centric Product Development?

Mind the Product

In talking about how a product goes from idea to shelf on an “ Inside Trader Joe’s ” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”.

When You Know Your Customers As Well As They Know Themselves…3 Things

Proficientz – Product Management University

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.

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Building Successful Communities of Practice by Emily Webber

Mind the Product

Summary: Communities of practice can be powerful tools to enable both individuals and organisations to increase their effectiveness. By bringing together people who share a common interest or passion, new skills are learned and developed.

Pricing Lessons from Sea World

Pragmatic Marketing

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. They lowered ticket prices and attendance jumped. First, that deserves a big duh !

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.

Assembly required – 45 sales tools to build the ultimate tech stack

Inside Intercom

As your sales organization grows, your tech stack almost always does too. But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from.

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Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Have you ever worked in an environment where one part of the business didn’t talk to the other? Are your Product and Engineering teams pushing (or pulling!) in different directions? Does your Marketing team know what is happening in the Contact Centre?

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How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. And if you haven’t yet, it’s only a matter of time. Knowing how important these can be, we often make it a priority to support them as quickly as possible.

What Can India’s Paytm Mobile Payment System Teach Product Managers?

The Accidental Product Manager

Paytm is trying to take the place of cash in India Image Credit: Kiran Jonnalagadda. I live in the U.S. When I want to buy something, I have roughly four different options for how I can pay for it: cash, a check, credit cards, or PayPal. In India, they have traditionally only had one option: cash.

Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group

ProductCraft

This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. Bob Moesta has worked with many influential folks, including Harvard Business Professor Clay Christensen, and famous engineer Dr. Genichi Taguchi.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.”

What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

[Dear readers, this essay is on the future of marketplaces. Is there still room for marketplace startups to innovate? We answer, emphatically, yes! Am excited to share a vision on the past and future of the service economy, in a collaboration by my a16z colleague Li Jin.

How to Foster a Culture of Gratitude

ProductPlan

As we head into a new year, we tend to talk more about gratitude. We talk about what we’re grateful for in our own lives, and often express gratitude for the friends, family, and coworkers we have around us. We’ve tried to foster a culture of “thank you” at ProductPlan.

Leveraging Disruptive Thinking to Drive Innovation

Sequent Learning

It’s time to think the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily life as a product manager! There are two ways to get there – divergent thinking and convergent thinking.

Add Value with a Dashboard Refresh: What You Need to Know

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve? Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.

An Ethical Sanity Check: What Would Trolls Do?

Mind the Product

As a teenager in the 90s in the US Bible Belt, you didn’t have to look far to find someone wearing an iconic bracelet with 4 simple letters: WWJD. This was meant to remind Christian youth to constantly evaluate decisions in their daily lives against the question, “What Would Jesus Do?”. It was intended to be an encouragement to be kind and treat others as you would want to be treated.

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Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords.

How to train a conversational chatbot

Inside Intercom

Our conversational chatbot, Answer Bot , is designed to do more than chat. Its purpose is to let you scale your business faster and more efficiently. By automatically and instantly resolving your customers’ most common questions, so your team can focus on the conversations only humans can resolve.

Brady Flynn (Primer) on how to accelerate growth at early-stage startups

RealtimeBoard

We recently caught up with Brady Flynn, product management expert and co-founder of Primer, a marketing platform that has helped companies like hims, Farmstead, and Microsoft increase their conversion rates. Brady shared what he’s learned from helping early-stage startups. Here are his tips for accelerating growth. Here at Primer, we started with customer development and […].

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

What Product Managers Should Know About Data Science

Craft.io

Data Science is one of those professional terms that seems to have appeared suddenly and spread rapidly to industry conversations everywhere. You may have heard it was declared “ the sexiest job of the 21st century” by the Harvard Business Review back in 2012.

6 Key Hard Skills in Product Management

ProductPlan

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they? In this post, we’ll address some of the hard skills we believe product managers should develop. But first, let’s clarify the differences between soft skills and hard skills.

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart

Product Innovation Educators

How product managers combine process and metrics to achieve a successful product launch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste.

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. Ted Levitt Whole Product Model.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Irene Au (Khosla Ventures) on facilitating companies’ growth with good design

RealtimeBoard

Irene Au (Khosla Ventures) on facilitating companies’ growth with good design Great design is no longer just about how a product looks and feels, but how a company understands and listens to its customers, how it hires and organizes its teams, and how it anticipates and accounts for change. No one is more aware of […]. The post Irene Au (Khosla Ventures) on facilitating companies’ growth with good design appeared first on RealtimeBlog | A blog by RealtimeBoard

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The 100 answer challenge: How our support team helped train Answer Bot

Inside Intercom

We recently launched Answer Bot , an intelligent chatbot that provides precise answers to customers and which successfully resolves 29% of your most common frequently asked questions, right there in the Intercom Messenger. It was the culmination of a huge amount of work by multiple product teams, and vast amounts of research by our machine learning experts. The development of Answer Bot also saw a very significant involvement from Intercom’s Customer Support team.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland. Registration. Companies building enterprise tech products are different from companies building mass consumer tech.