Sat.Nov 24, 2018 - Fri.Nov 30, 2018

Forecasting – A Product Management Task

The Product Bistro

The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting. Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. i.e. Sales and […]. product management essentials

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research?

What can Trader Joe’s Teach us About Customer-Centric Product Development?

Mind the Product

In talking about how a product goes from idea to shelf on an “ Inside Trader Joe’s ” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”.

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook.

We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

AB Tasty

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote - if all of us CRO practitioners would just embrace it. This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

Pricing Lessons from Sea World

Pragmatic Marketing

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. They lowered ticket prices and attendance jumped. First, that deserves a big duh !

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When You Know Your Customers As Well As They Know Themselves…3 Things

Proficientz – Product Management University

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors.

What Can India’s Paytm Mobile Payment System Teach Product Managers?

The Accidental Product Manager

Paytm is trying to take the place of cash in India Image Credit: Kiran Jonnalagadda. I live in the U.S. When I want to buy something, I have roughly four different options for how I can pay for it: cash, a check, credit cards, or PayPal. In India, they have traditionally only had one option: cash.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. And if you haven’t yet, it’s only a matter of time. Knowing how important these can be, we often make it a priority to support them as quickly as possible.

Building Successful Communities of Practice by Emily Webber

Mind the Product

Summary: Communities of practice can be powerful tools to enable both individuals and organisations to increase their effectiveness. By bringing together people who share a common interest or passion, new skills are learned and developed.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.

Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group


This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. Bob Moesta has worked with many influential folks, including Harvard Business Professor Clay Christensen, and famous engineer Dr. Genichi Taguchi.

What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

[Dear readers, this essay is on the future of marketplaces. Is there still room for marketplace startups to innovate? We answer, emphatically, yes! Am excited to share a vision on the past and future of the service economy, in a collaboration by my a16z colleague Li Jin.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.”

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Assembly required – 45 sales tools to build the ultimate tech stack

Inside Intercom

As your sales organization grows, your tech stack almost always does too. But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from.

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Leveraging Disruptive Thinking to Drive Innovation

Sequent Learning

It’s time to think the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily life as a product manager! There are two ways to get there – divergent thinking and convergent thinking.

What Product Managers Should Know About Data Science

Data Science is one of those professional terms that seems to have appeared suddenly and spread rapidly to industry conversations everywhere. You may have heard it was declared “ the sexiest job of the 21st century” by the Harvard Business Review back in 2012.

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management


Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Brady Flynn (Primer) on how to accelerate growth at early-stage startups


We recently caught up with Brady Flynn, product management expert and co-founder of Primer, a marketing platform that has helped companies like hims, Farmstead, and Microsoft increase their conversion rates. Brady shared what he’s learned from helping early-stage startups. Here are his tips for accelerating growth. Here at Primer, we started with customer development and […].

How to Foster a Culture of Gratitude


As we head into a new year, we tend to talk more about gratitude. We talk about what we’re grateful for in our own lives, and often express gratitude for the friends, family, and coworkers we have around us. We’ve tried to foster a culture of “thank you” at ProductPlan.

An Ethical Sanity Check: What Would Trolls Do?

Mind the Product

As a teenager in the 90s in the US Bible Belt, you didn’t have to look far to find someone wearing an iconic bracelet with 4 simple letters: WWJD. This was meant to remind Christian youth to constantly evaluate decisions in their daily lives against the question, “What Would Jesus Do?”. It was intended to be an encouragement to be kind and treat others as you would want to be treated.

How to train a conversational chatbot

Inside Intercom

Our conversational chatbot, Answer Bot , is designed to do more than chat. Its purpose is to let you scale your business faster and more efficiently. By automatically and instantly resolving your customers’ most common questions, so your team can focus on the conversations only humans can resolve.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland. Registration. Companies building enterprise tech products are different from companies building mass consumer tech.

6 Key Hard Skills in Product Management


You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they? In this post, we’ll address some of the hard skills we believe product managers should develop. But first, let’s clarify the differences between soft skills and hard skills.

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. Ted Levitt Whole Product Model.

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart

Product Innovation Educators

How product managers combine process and metrics to achieve a successful product launch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

31% of Mobile App Budgets is Spent On Marketing in 2018, The Manifest says.

The Product Coalition

31% of Mobile App Budgets is Spent On Marketing in 2018 If you want to have the best shot at outperforming your competition, you should reconsider, if you haven’t already, your app marketing budget.

Opening Cards in CardBoard


If you use all of the features found within CardBoard you may notice something. Your cards can become populated with several different visual indicators that you aren’t sure what they all mean. . Or you may find yourself unsure on what all you can do with cards.

5 Session Recordings That Tell All About Your New Users


Imagine a world where you’re introduced to someone and immediately you’re able to get to know them.

How Design Thinking Can Help Your Team Thrive

UX Studio

We hear the term “Design Thinking” dropped so many times in the consulting world these days, we can’t even keep up with it. But why does everyone want to adopt this mysterious, seemingly one-size-fits-all solution.

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.