How To Say “No” To A Feature Request
The Secret PM Handbook
SEPTEMBER 1, 2017
No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it? Customers often make feature requests that seem obvious on the surface, but which in fact are misguided or a bad idea. My goal is to be able to tell them that we won’t implement that feature, and have them thank me for that answer.