Sat.Jun 26, 2021 - Fri.Jul 02, 2021

Why communities help you build better products


Today we’re launching a new community called Product Makers — a space to connect the best and brightest in product management. It’s a big change for us, and I want to explain why we think community matters and what’s ahead.

Persuading and Influencing in Product

The Product Coalition

How Empathy, Authenticity, and Determination can Help our Products Deliver Value. Continue reading on Product Coalition ». authenticity empathy determination product-management persuasion


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The myth of the ‘superhero’ product manager


The role of product management in tech is an often coveted job position. It’s a unique opportunity to be at an exciting intersection of so many functions in a company and to shape the organization’s future vision. Product managers are required to be multifaceted individuals.

How to Drive Value for Customers and Your Business with Continuous Discovery

280 Group

What product or services do your customers really want? Do you have a plan to improve them over time? Are you confident that your team is delivering value to your customers in a way that drives long-term revenue?

What Not to Do When Onboarding Your Customer

Speaker: Jamie Bernard, Senior Product Manager and Product Management Practice Lead at Nexient, an NTT Data Company

In this webinar, you will learn principles and practices to simplify your customers' onboarding experience

Making your products trustworthy – Nathan Kinch

Mind the Product

You’ve optimised your product to solve a problem for your users. You’ve refined the sales funnel, built for scale, and made sure that accessibility is baked in from the start. Great job! But what about ensuring that your customers can trust it?

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7 Essential Steps to Follow When Starting an Online Marketplace

The Product Coalition

Photo by Jukan Tateisi on Unsplash Online marketplaces are a hot trend now?—?such such names as Amazon, Etsy, or eBay are on everyone’s lips. There is no wonder that more and more people want to create their alternatives to the existing e-commerce platforms.

Tough Love Tuesday: Strava’s Missed Opportunity to Drive Mobile App Retention and Gain Actionable Product Feedback


On the last Tuesday of every month, our team gives some tough love to our favorite apps. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love!

5 Tips for Product Managers: Membership Only Content Sneak Peek

Mind the Product

Every month, product experts from around the world share their ideas and insights in our Prioritised and MTP Leader and every month we recap some of their finest tips.

6 Customer Engagement Marketing (CEM) Strategies for SaaS


Is your customer engagement marketing strategy bringing in expected results? If the answer to that question is ‘No’, then it might be time for a change.

The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

Writing Secret 1: Use the Growth Mindset to Write in 15-Minute Chunks

Johanna Rothman

Recently, several people have congratulated me on my “natural” writing. I thank them and try not to giggle. Because I am not a “natural” writer. I have written and published enough that I found my writer's voice. Instead of talent, I have persistence.

How (And When) Should We Ask About Ethnicity? Use These Principles for More Inclusive Demographic-Gathering

dscout People Nerds

We re-designed the way our participants discuss their ethnicity within our platform. Here’s what our research taught us about how users want to report their multi-racial identity

Make one change to transform your product practice

Mind the Product

Change one thing, transform your entire product management practice? Sounds too good to be true, right? Perhaps not. We spoke to five seasoned product pros who told us what one thing they’ve learned in their career that’s transformed the way they work today.

How To Generate More Revenue With Customer Expansion Strategies


What if you could boost revenue without having to invest a small fortune in acquiring new users? Making the most out of your existing users while simultaneously improving satisfaction ratings are the core values that lie at the heart of customer expansion strategies.

Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Join us to learn how companies mitigate risks through usability testing and real-time qualitative feedback from customers to efficiently launch and develop digital products.

Net Revenue Retention Drives Market Cap


Co-authored by Jake Wirfel. It’s no secret that happy customers drive better business outcomes. But how much better? Gainsight has long been a leader in understanding how critical Customer Success is to the health of SaaS companies.

What is the Learning Center?


Our library of content helps thousands upon thousands of product people every month continue their education and understanding of the product space, thought-leadership, best practices, and trends, all for free.

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

Mind the Product

The best of products can suffer from feature bloat. In this ProductTank Linz talk, Ravi Kumar Sapata, senior product manager at IONOS, gives us two approaches to avoid turning our product into a feature factory.

Churn Surveys – What Are They and How to Use Them to Reduce Your SaaS Churn


Implementing churn surveys in your SaaS is one of the most important and effective ways to improve customer retention and satisfaction. Not sure what churn surveys are or how to get started with them? You’re in the right place!

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation

In this eBook, learn what the top five business outcomes are that organizations see when leveraging Datadog's end-to-end monitoring tool.

An API Platform is Table Stakes for a Public API

The Product Coalition

An API platform is table stakes to build your public APIs on, especially if an API is a key part of your strategy, yet too often, API infrastructure is hand-coded, leading to short- and long-term trouble. Offering an API publicly to partners and developers requires an extra level of polish.

1,000 Experiments Club: A conversation with Ronny Kohavi (formerly of Airbnb, Microsoft and Amazon)

AB Tasty

One of the pioneers of experimentation shares a humbling reality check: Most ideas will fail (and it’s a good thing) Few people have accumulated as much experience as Ronny Kohavi when it comes to experimentation.

Reading the gaps in product

Mind the Product

You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. When I was at [.]

SaaS Average Conversion Rate From Free Trial – Benchmarks And How To Improve It


What is the average SaaS conversion rate from a free trial? Is my trial-to-paid-conversion rate good? How do I compare to other businesses? If these questions are keeping you awake at night, you’ve come to the right place for answers!

How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Product teams strive to incorporate customers’ needs in everything they build, but this can’t be done without clear strategy, processes, and feedback loops in place. In this eBook, you'll learn how to build a robust voice of the customer program.

7 Product Management Lessons Told Through Memes

The Product Coalition

I love Product Management. It’s one of the few roles where you directly impact people’s lives while making money for a meaningful business. Continue reading on Product Coalition ». product-management software-development agile memes product-design

Revisiting Our Digital Transformation Predictions for 2021

Modus Create

Welcome to quarter three, 2021. The first half of the year whizzed past us all. While the pandemic still dominates the headlines, the post-Covid world has started to take shape. . Towards the end of 2020, we made five predictions on digital transformation trends for 2021.

Product Direction by Nacho Bassino — free chapters!

Mind the Product

Defining a product strategy and aligning its execution is one of the most challenging tasks for product leaders.

5 Tactics To Increase Trial To Paid Conversion Rate Using Userpilot


Is it possible to increase the trial to paid conversion rate through the use of streamlined user onboarding tools? The answer is a reassuring yes, but it’s important that we delve deeper into the nuances of the process so you can see the whole picture.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

How Pokemon Taught Me Agile

The Product Coalition

Do we have to catch ‘em all? Continue reading on Product Coalition ». technology startup leadership fiction software-development

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1,000 Experiments Club: A Conversation With Chad Sanderson of Convoy

AB Tasty

Chad Sanderson breaks down the most successful types of experimentations based on company size and growth ambitions For Chad Sanderson, head of product – data platform at Convoy, the role of data and experimentation are inextricably intertwined.

SUNDAY REWIND: Your product is already obsolete – how to survive

Mind the Product

As we gear up for #mtpcon Digital Americas (July 14-15) I asked the the Mind the Product team which #mtpcon San Francisco keynote they consider to be a classic, a golden oldie, or an unsung hero from the archive. I was inundated.