Sat.Aug 25, 2018 - Fri.Aug 31, 2018

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Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? In addition to Sales, Professional Services, Customer Success, Support teams need to be part of communication and alignment plan since they work with customers and prospects more often than you think.

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User Personas: Traps And How To Overcome Them?

UX Studio

Do you love user personas? Turns out, not everyone is a fan. At UX studio, we recently had a great conversation about user persona creation which showed us that most designers and researchers have their doubts. We still think personas have proven themselves a necessary technique, but where does the controversy come from and how can we create good ones?

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Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. Companies who focused on being agile saw great success, and others wanted to follow suit. Organizations began looking to consultants to help them become more agile, and an entire Agile industry was born.

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Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo

Mind the Product

Do you ever feel like breaking up with your roadmap? In his talk from #mtpcon San Francisco, C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. Why do we Ship the Wrong Thing? In modern product management, we have multiple frameworks and tools designed to help us understand what to build.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good.

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Avoid the land of no decision: 6 critical questions for every discovery call

Intercom, Inc.

In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. But when it comes to the discovery call, many of us assume we can wing it. It’s strange because the discovery call is how we uncover critical information early in the sales cycle. Details like use case and a prospect’s fit for our solution help us prioritize our deals.

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7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks!

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Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Product Management University

Nothing accelerates the sales process more than a presentation that simply “nails it.” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best. Count the number of slides where at least 80% of the content on the slide is about the buyer’s business (not about the product).

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Keys to being an Effective Product Manager

The Product Guy

What do you think it takes to be a highly effective product manager? The answers may surprise you! Here, enjoy listening to a true product management expert’s perspective and check out more great product management information. Enjoy! Jeremy Horn. The Product Guy.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to ramp up your Customer Support team using Intercom

Intercom, Inc.

As your business grows, having an excellent customer support team who can keep up is critical. Ramping up that support team, however, is easier said than done. If you don’t have a process or tools in place to help scale your support team, you’ll be reinventing the wheel each time you onboard a teammate – redirecting precious time and resources away from the customers you should be helping.

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Why “Uber for X” startups failed: The supply side is king

Andrew Chen

Remember all the “Uber for x” startups? A few years ago a ton of “Uber for x” startups got funded, but very few of them – maybe none? – worked out. It sounds good but ultimately most failed on the supply side. Let’s explore why. Rideshare has better economics, at the same acquisition cost. Rideshare is special. Acquiring a broad base of labor for driving is expensive, often $300+.

Startups 101
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Why can’t we settle the “is a hot dog a sandwich?” debate?

dscout People Nerds

dscout asked nearly 600 people the oft-debated question… and then asked them to record their answers in the moments they were chowing down. Here’s what our in-context research told us about the underlying, surprising reasons we just can’t shake the great “Is a hot dog a sandwich?” debate.

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Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

First Round Review

While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Video Bots: The future of sales automation

Intercom, Inc.

When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action. Video is one of the best ways to capture someone’s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically. Whether it’s to help convert a key account, to promote your latest product, ask for feedback, or just prompt them to start a chat, video can help.

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Full Transcript: Greg Coticchia on the Product Love Podcast

ProductCraft

If we ever looked into the history of product management, Greg Coticchia would probably be chronicled as one of the first trailblazers in the community. He’s spent many years all over the United States, consulting for product managers and helping out product teams in any way he could. Most recently, he’s written a book about. The post Full Transcript: Greg Coticchia on the Product Love Podcast appeared first on ProductCraft by Pendo.

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Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Wow. Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? Annie Duke’s book did exactly that for me. I couldn’t help but apply it to the world of pricing—over and over again.

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What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. Digital Music News reported that Ek told those on a recent earnings call that, “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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An upstanding brand – how team values influence how we work

Intercom, Inc.

A set of core values makes it easier for everyone to navigate behavioral expectations at Intercom, and for individuals to see how they might thrive here. As head of the Brand Studio , I’ve watched our team scale in a very short period of time. Defining a small set of true values is key to making sure teams like ours can grow and adapt quickly, without the need for demoralizing micromanagement.

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Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

First Round Review

While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.

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Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Wow. Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? Annie Duke’s book did exactly that for me. I couldn’t help but apply it to the world of pricing—over and over again.

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Customer-driven onboarding for growth & retention

ProductBoard

In our recent company announcement, we promised to share what we’ve learned along the way from our very first product prototype through to Series A. Here’s the first post in our new series! (Get them delivered to you ) Looking to acquire new users who will stick around for the long run? It’s all in your product onboarding. But not all onboarding is created equal, and.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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The Data On Why Product Managers Should Invest In Remote Team Management Skills

The Product Coalition

PMs should prepare for a future where many, if not most, of their teammates work in a different location Remote work has been building up steam for quite some time now. The advent of actually decent cloud-based productivity tools has made it easier to communicate and collaborate with teammates without being in the same room. Asana et al make task management easy and asynchronous, while Slack, Google Hangouts and more have made communication quick and in the best cases, personal.

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Product Managers Investigate Car Subscriptions

The Accidental Product Manager

Do consumers want to subscribe to cars or own them? Image Credit: Marit & Toomas Hinnosaar Follow. So I want you to think back to the last time that you bought a car. Just exactly how did you go about doing this fairly major task? If you are like most of us, you at least spent some time thinking about what you wanted. You thought about how much stuff you generally haul around, how many people you give rides to, and just exactly how far you tend to travel on a daily basis.

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How to Navigate Growth as a Product Manager

Daniel Elizalde IoT Blog

The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. So how do you navigate growth as […].

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Trust in the Next Stages in Your #prodmgmt Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Love Podcast: Jeff Lash of SiriusDecisions

ProductCraft

How many days has it been since you last talked to a customer? Jeff Lash, vice president and group director of product management at SiriusDecisions believes this to be the very essential question for all PMs. This week on Product Love we talked about the fundamental mistakes that product teams often fall victim to, how PMs. The post Product Love Podcast: Jeff Lash of SiriusDecisions appeared first on ProductCraft by Pendo.

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How To Write Better User Stories to Build Better Products

UserInterviews

A great user story can guide you to a truly excellent product. But too many user stories are just made up. Build your user stories on real user insight.

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Optimizing XaaS Product Management Practices for Business Growth and Profitability

TSIA

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue?