Sat.Jan 19, 2019 - Fri.Jan 25, 2019

Product Principles – A Leadership Tool

BrainMates

One of my all-time favourite books is The Hard Thing About Hard Things by Ben Horowitz, in particular, the chapter entitled ‘The Struggle’. I can relate to The Struggle. All of it.

7 Unexpected Ways Your PM and BD Can Collaborate to Improve Your Business

Oren Steinberg

Product Management and Business Development have more in common than you think. When was the last time your PM sat down with your BD? And no, I don’t mean when your PM explained the product so your BD could find the right channels to sell it through. I mean, really sat down to work together, open up and collaborate on everything. If this is not happening regularly, you are missing out on some big opportunities. Holistic, unlimited value.

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

AB Tasty

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance. This article was originally posted on AB Tasty as Cognitive Dissonance: How You Can Resolve It And Drive More Conversions.

What Does a Successful MVP Look Like?

Mind the Product

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas.

Vision 194

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Building a Stronger Product Management Organization: A Different Take on “Team”

Proficientz – Product Management University

As product management goes, so goes the rest of the organization. Here’s a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams. Like the video?

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How to Build Your Self-Confidence by Memorializing Praise and Rejection

Sachin Rekhi

I've had the opportunity to mentor a breadth of product managers through the years as well as entrepreneurs through my work as an advisor to early-stage startups. And in doing so I've spent countless hours working through product challenges, startup challenges, and everything in between.

5 Tips for Product Managers to Ensure Success on Every Project

Mind the Product

As product managers our job description is pretty simple: to make all of our software development projects succeed. In fact, I would go so far as to say any failures or successes of the team are failures or successes of product management.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table.

Better medium-term product roadmapping with RICE

The Product Coalition

Why are we pretending like we know what we’ll be doing in 6 months? For a time I lived in Oakland, CA and commuted to my job in Mountain View. 45 miles.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

When is it Time to Scale the Product Team?

ProductPlan

When you find yourself wondering if it’s time to scale your product team, you have what we’d call a high-quality problem. The need to add product management resources probably means your product is succeeding.

Product Management – the Mahi Way

Mind the Product

Learning about product management is not just restricted to the business ecosystem. The sporting world is one of the key platforms where you can gain valuable product management insights and see product leadership dynamics in action.

Salesforce’s Mike Kreaden on how to build a platform to drive growth

Inside Intercom

Knowing when it’s time to become a platform is a delicate thing, as Mike Kreaden , Managing Director of Salesforce Incubator, discovered. Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners.

5 Product Management Podcasts to Get Hooked On in 2019

Craft.io

I have to confess that for a content writer focusing on technology, I was a late adapter of the Podcast craze. As a keen reader of anything from the back of the cereal box to academic journals, I shunned podcasts as an overly slow method of consuming information.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

The Importance of Product Success Management

Spice Catalyst

The successful management of products will become increasingly more important in the future for one simple reason – if a company fails to manage its products well, that company will stumble or fail.

Podcast: Breaking the Rules and Generating Insights with Mona Patel

Mind the Product

The founder and CEO of NYC-based Motivate Design, Mona Patel , first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club.

Auckland, 11 February: “Saying No to Good Ideas”

Mironov Consulting

Product Tank Auckland is hosting a talk with Bruce McCarthy and Rich Mironov … Topic: “Saying No to Good Ideas”. Date: Monday, 11 February at 5:30pm. Location: Xero , 96 St Georges Bay Rd , Parnell, Auckland, NZ. Registration link up soon!

Build boring software

Inside Intercom

We’re conditioned to think from an early age that exciting things are the best. That attitude can extend to engineering, too. When trying to solve a problem with software, it can be tempting to build an exciting, complex solution.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

PM Insight-Sunnyvale: 20+ Innovative Ideas for Building Insanely Great Products

Spice Catalyst

When: Wed Feb 13, 2019 5:30pm-8:00pm Where: Sunnyvale Community Center Ballroom – 550 E.

Product Trends to Watch in 2019

Mind the Product

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps.

How a Social Community Can Help Your App Grow

The Product Coalition

Long days and sleepless nights are behind you. Your development team has created a perfect app and one that you hope will be a smash hit on the Google Play and Apple App Store. You feel you’ve created the ultimate onboarding experience that is finally ready for launch. What next?

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make better product decisions is to borrow a framework developed by Google.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Why Outcomes Over Outputs?

Amplitude

Why should teams create outcome/mission based roadmaps, converge on solutions later, focus on the problem-to-solve, experiment, limit planning inventories, avoid chasing story-point velocity, start together, limit handoffs, and [fifty other things]? Plain and simple: you’ll get better near, mid, and long-term business/customer/user/societal outcomes and a sense of impact.

Three Common Beta Testing Tools That Eat Up Test Managers’ Time

Centercode

The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time.

What Everybody Should Know About Product Management Design Sprints

The Product Coalition

One of the product management principles is being nimble. In the past, firms would set long-term goals and detailed plans that would oversee processes for a sizable period : weeks, months or even years!

How Can A German Grocer Be Successful In The U.S.?

The Accidental Product Manager

Does the U.S. really need another grocery store? Image Credit: Gran Canaria Go. When it’s time for you to go to the store and get some food, where do you go? Do you always go to the same place?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How to Improve your Product Sense

PMLesson's Ace the PM Interview

Shreyas Doshi is a product lead at Stripe. We discuss how to improve the elusive "product sense," a relevant skill to all product managers. Previously Shreyas has served as a director of product management at Twitter, and a group product manager at Google and Yahoo!

In software, nothing comes for free

Inside Intercom

Often in software you’ll hear that you get something for free, like “the framework just gives us this for free,” or “if we use X service provider, we get Y for free,” or your developers will tell you “we were building this bit anyway so we get this extra piece for free.”. Nothing is free in software.

A soft skill that serves me as a Product Owner

The Product Coalition

Compliment your role with these tricks and win hearts The world of agile, the role of the product owner is still pretty new and not completely defined. In every other company, the role of product owner will look different.