2013

Why Write Requirements

Tyner Blain

There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements?

Get to the User Goal

Pragmatic Marketing

Agile developers want user stories; product managers want to bring back stories from the market about users. What we really need, however, is to understand user goals. User stories are one of the most misunderstood and misapplied artifacts when implementing Agile development. At first glance, they look like requirements—and it can be very easy for a team to sit in a room and crank out a bunch of them when under the gun to generate work for the next sprint.

The most important words in product management

Product Management and Strategic Marketing

This blog is in memory of Dave Fulton, a dear colleague and a fellow BPMA member who passed away two years ago from Leukemia. Dave was a product manager whose blog was called “Fulton Ventures” One of his last blogs discussed the two most important words in product management: Why? and No!

How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

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ProductCamp Global Coordination

Product Beautiful

If you are a ProductCamp leader, or are thinking about starting a ProductCamp in your area, this post is for you. There is a problem with how ProductCamps are organized and run today: they are very tribal. Knowledge is passed on a one-to-one basis, or by physically traveling to another city to watch how that camp performs.

5 steps to kicking off your Lean UX team

UserTesting

Today we’re proud to introduce a guest post from Jeff Gothelf. Jeff is a product strategist, Lean UX advocate, interaction designer, author , and all around good guy. Without further ado, let’s hand this post over to Jeff… Besides … The post 5 steps to kicking off your Lean UX team appeared first on UserTesting Blog. Product

Blog 25

Is Agile Really Cheaper?

Tyner Blain

There are several ways to answer the question “is agile cheaper than waterfall?” ” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” ” “You’re asking the wrong question.

Agile 75

How is SaaS Changing Product Management – A Research Thesis

Tyner Blain

Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all. My Connection.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

The Art of Decision Making as a Product Manager

Sachin Rekhi

Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, and many more. And the process by which a product manager makes such decisions can result either in an extremely well functioning team dynamic or.

The Most Underrated Product Management Skill: Influence Without Authority

Sachin Rekhi

Product managers require a diverse set of skills to excel at their role, including design, technical, analytical, communication, and more. Yet there is one skill that I find is often underrated but critical for the success of a product manager. And that is the skill of influence without authority.

The Product Manager as the Quarterback of the Team

Sachin Rekhi

I usually summarize the role of the product manager as the CEO of their product. But I had a great conversation with a fellow product manager a couple of weeks ago who was telling me what he loved most about being a product manager was being the quarterback of the team.

Top 10 Posts on Product Management from the Industry's Best

Sachin Rekhi

I thought I'd follow up my recent post on What is Product Management? with a summary of ten of the most informative and inspiring posts I've come across on the role from some of the greatest product leaders in the industry.

The Product Cloud: An Integrated Toolchain Transforming Product Management

Explore how this integrated tool chain will transform modern product management. Authored by leaders in each category, this eBook offers definitive insight and advice on the key workflows integral to the success of modern product teams.

What is Product Management?

Sachin Rekhi

The role of product management in technology firms is a critically important one that is often misunderstood.

Whole Product Game

Tyner Blain

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background.

The Inputs to a Great Product Roadmap

Sachin Rekhi

I’m often asked how I think about coming up with the product roadmap for an upcoming release. To help answer this, I thought I’d share how my team recently went about thinking through the roadmap for an upcoming product we’re working on. Analysis of existing usage metrics.

3 Reasons Better Products Don't Always Win

Sachin Rekhi

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

The Boundless Opportunities in Business Productivity Apps

Sachin Rekhi

The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more.

How I Learn: By Carefully Studying the Products I Love

Sachin Rekhi

I’m often asked by fellow or aspiring product managers how best to master the craft. They are inevitably looking for classes or books they might read to pick up the basics of product management and product design.

Books 78

The Many Ways YouTube Encourages Content Discovery

Sachin Rekhi

YouTube sets the gold standard on creating an experience built from the ground up to strongly encourage content discovery.

Weekly Digest Emails as an Effective Engagement Mechanic

Sachin Rekhi

I’m a firm believer that despite the growth of social networks and messaging app alternatives, email is far from dead as an important communication channel. Usage continues to grow with Google reporting over 425 million active users on Gmail and Microsoft with over 400 million on Outlook.com.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

My Favorite Product Management Tools

Sachin Rekhi

I thought I’d share my top ten favorite tools for helping me accomplish my day-to-day responsibilities as a product manager. These tools fall into three categories: collaboration, user feedback, and analytics. Collaboration.

How a Product Manager Can Listen to Their Users Every Day

Sachin Rekhi

In the ever evolving world of web and mobile products, it’s incredibly important to have a constant pulse on the sentiment, needs, and frustrations of your users.

Evaluating a Product Manager's Portfolio

Sachin Rekhi

It's customary in the design world to evaluate a designer's existing portfolio as part of the interview process to get a better understanding of their work and the process they leverage to develop their designs.

Mastering Effective Communication as a Product Manager

Sachin Rekhi

Product managers spend much of their time communicating ideas, plans, designs, and tasks to their teams.

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.

How Am I Going To Move My Product Forward Today?

Sachin Rekhi

The role of a product manager is a broad one and there are variety of tasks you could be involved with each day.

The Value Equation of Productivity Applications

Sachin Rekhi

My passion has always been in building productivity apps for consumers and small businesses. The productivity space is a tough one though with thousands of applications but very few breakout success stories.

How I use Mint, Personal Capital, and Wealthfront to Manage my Finances

Sachin Rekhi

I’m a big believer in Marc Andreessen’s view that software is eating the world and more and more of our daily lives will be improved by technology running brilliant software. One sector in which we are already seeing this shift is personal finance.

The Best Startups Minimize Their Dimensions of Innovation

Sachin Rekhi

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.