Why Write Requirements

Tyner Blain

There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements?

Get to the User Goal

Pragmatic Marketing

Agile developers want user stories; product managers want to bring back stories from the market about users. What we really need, however, is to understand user goals. User stories are one of the most misunderstood and misapplied artifacts when implementing Agile development. At first glance, they look like requirements—and it can be very easy for a team to sit in a room and crank out a bunch of them when under the gun to generate work for the next sprint.

Naming 100

The most important words in product management

Product Management and Strategic Marketing

This blog is in memory of Dave Fulton, a dear colleague and a fellow BPMA member who passed away two years ago from Leukemia. Dave was a product manager whose blog was called “Fulton Ventures” One of his last blogs discussed the two most important words in product management: Why? and No!

How should product managers write requirements?

Product Manager in Heels

A requirement is a short statement of the problem. Everyone has different ways to write requirements.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

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How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.

Is Agile Really Cheaper?

Tyner Blain

There are several ways to answer the question “is agile cheaper than waterfall?” ” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” ” “You’re asking the wrong question.

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How is SaaS Changing Product Management – A Research Thesis

Tyner Blain

Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all. My Connection.

Whole Product Game

Tyner Blain

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background.

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Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me. The standard definition is "the power or ability to lead other people", but does that really encompass everything that leadership is about?

Making the jump

Product Manager in Heels

Next May I'll officially be complete with my MBA from Babson College , which means it's time to start thinking about my next career move.

Becoming the best!

Product Manager in Heels

I came across an article that I think is valuable to share with all of the current and aspiring product managers out there. Frequently, I struggle with where to focus my day-to-day activities.

Setting Goals: Fall 2013

Product Manager in Heels

As summer wraps up (sad, I know) I can't help but think of some of the things I am hoping to accomplish over the next few months!

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Is Product management a skill?

Product Management and Strategic Marketing

Most of you are probably familiar with skills & expertise on LinkedIn. Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed.

Process for Prioritising the Product Backlog

All About Product Management

I’ve spent the past year bringing a new product to market, as a consultant Head of Product for a start-up business unit that’s owned by a multi-national. I had the opportunity to pretty much start at the beginning: pulling together the vision, setting up a product council/steering group, talking to users about the initial concepts and shape the overall product direction. After launching V1 of the product I ran a number of prioritisation meetings with key business stakeholders.

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What matters most (to investors)?

Product Manager in Heels

Occasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures. He was extremely sincere and provided very useful feedback about what matters most to investors, and how he evaluates the pitches he receives. When evaluating a company to invest in, Scott listed several things that he focuses on: TEAM TEAM TEAM TEAM (do you get the point?)

The 360 Review Process

Product Manager in Heels

Last week, I recommended everyone complete a 360 review. Here are few of the benefits for doing 360 reviews. For the individual: increased self-awareness, discovering blind spots, understanding strengths, and taking ownership and control of own development. For the organization: improved communication, more open culture, improved team working and mutual understanding, and improved leadership skills / capabilities.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise."

How important is domain expertise?

Product Management and Strategic Marketing

Anyone who has come across job postings for product management roles has seen requirements such as these: Bachelor’s degree in Engineering, Computer Science, or equivalent. MBA or advanced degree preferred. 8+ years of successful product management. Minimum 5 years of experience with “insert the domain expertise here” related technologies.

The Art of Decision Making as a Product Manager

Sachin Rekhi

Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, and many more. And the process by which a product manager makes such decisions can result either in an extremely well functioning team dynamic or.

The Most Underrated Product Management Skill: Influence Without Authority

Sachin Rekhi

Product managers require a diverse set of skills to excel at their role, including design, technical, analytical, communication, and more. Yet there is one skill that I find is often underrated but critical for the success of a product manager. And that is the skill of influence without authority.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

The Product Manager as the Quarterback of the Team

Sachin Rekhi

I usually summarize the role of the product manager as the CEO of their product. But I had a great conversation with a fellow product manager a couple of weeks ago who was telling me what he loved most about being a product manager was being the quarterback of the team.

Top 10 Posts on Product Management from the Industry's Best

Sachin Rekhi

I thought I'd follow up my recent post on What is Product Management? with a summary of ten of the most informative and inspiring posts I've come across on the role from some of the greatest product leaders in the industry.

What is Product Management?

Sachin Rekhi

The role of product management in technology firms is a critically important one that is often misunderstood.

The Inputs to a Great Product Roadmap

Sachin Rekhi

I’m often asked how I think about coming up with the product roadmap for an upcoming release. To help answer this, I thought I’d share how my team recently went about thinking through the roadmap for an upcoming product we’re working on. Analysis of existing usage metrics.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

3 Reasons Better Products Don't Always Win

Sachin Rekhi

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market.

The Boundless Opportunities in Business Productivity Apps

Sachin Rekhi

The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more.

How I Learn: By Carefully Studying the Products I Love

Sachin Rekhi

I’m often asked by fellow or aspiring product managers how best to master the craft. They are inevitably looking for classes or books they might read to pick up the basics of product management and product design.

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The Many Ways YouTube Encourages Content Discovery

Sachin Rekhi

YouTube sets the gold standard on creating an experience built from the ground up to strongly encourage content discovery.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?