2013

Get to the User Goal

Pragmatic Marketing

Agile developers want user stories; product managers want to bring back stories from the market about users. What we really need, however, is to understand user goals. User stories are one of the most misunderstood and misapplied artifacts when implementing Agile development. At first glance, they look like requirements—and it can be very easy for a team to sit in a room and crank out a bunch of them when under the gun to generate work for the next sprint.

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Why Write Requirements

Tyner Blain

There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements?

The most important words in product management

Product Management and Strategic Marketing

This blog is in memory of Dave Fulton, a dear colleague and a fellow BPMA member who passed away two years ago from Leukemia. Dave was a product manager whose blog was called “Fulton Ventures” One of his last blogs discussed the two most important words in product management: Why? and No!

How should product managers write requirements?

Product Manager in Heels

A requirement is a short statement of the problem. Everyone has different ways to write requirements.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

More Trending

ProductCamp Global Coordination

Product Beautiful

If you are a ProductCamp leader, or are thinking about starting a ProductCamp in your area, this post is for you. There is a problem with how ProductCamps are organized and run today: they are very tribal. Knowledge is passed on a one-to-one basis, or by physically traveling to another city to watch how that camp performs.

How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.

Is Agile Really Cheaper?

Tyner Blain

There are several ways to answer the question “is agile cheaper than waterfall?” ” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” ” “You’re asking the wrong question.

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How is SaaS Changing Product Management – A Research Thesis

Tyner Blain

Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all. My Connection.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Whole Product Game

Tyner Blain

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me. The standard definition is "the power or ability to lead other people", but does that really encompass everything that leadership is about?

Making the jump

Product Manager in Heels

Next May I'll officially be complete with my MBA from Babson College , which means it's time to start thinking about my next career move.

Becoming the best!

Product Manager in Heels

I came across an article that I think is valuable to share with all of the current and aspiring product managers out there. Frequently, I struggle with where to focus my day-to-day activities.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Setting Goals: Fall 2013

Product Manager in Heels

As summer wraps up (sad, I know) I can't help but think of some of the things I am hoping to accomplish over the next few months!

Is Product management a skill?

Product Management and Strategic Marketing

Most of you are probably familiar with skills & expertise on LinkedIn. Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed.

Process for Prioritising the Product Backlog

All About Product Management

I’ve spent the past year bringing a new product to market, as a consultant Head of Product for a start-up business unit that’s owned by a multi-national. I had the opportunity to pretty much start at the beginning: pulling together the vision, setting up a product council/steering group, talking to users about the initial concepts and shape the overall product direction. After launching V1 of the product I ran a number of prioritisation meetings with key business stakeholders.

What matters most (to investors)?

Product Manager in Heels

Occasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures. He was extremely sincere and provided very useful feedback about what matters most to investors, and how he evaluates the pitches he receives. When evaluating a company to invest in, Scott listed several things that he focuses on: TEAM TEAM TEAM TEAM (do you get the point?)

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

The 360 Review Process

Product Manager in Heels

Last week, I recommended everyone complete a 360 review. Here are few of the benefits for doing 360 reviews. For the individual: increased self-awareness, discovering blind spots, understanding strengths, and taking ownership and control of own development. For the organization: improved communication, more open culture, improved team working and mutual understanding, and improved leadership skills / capabilities.

Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps

UserTesting

As founder of UX design consultancy DesignCaffeine , Greg designs innovative mobile and tablet experiences. He has developed mobile solutions for Fortune 500 companies as well as non-profits and start ups. He has authored multiple books including Designing Search: UX … The post Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps appeared first on UserTesting Blog. Product

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Ship Late, Ship Infrequently: How Web Development Standards Damage Mobile Apps

UserTesting

Last week I attended a meetup where mobile developers were talking about their application design challenges. One of the developers discussed her company’s troubles with online criticism from customers. Just a few negative reviews can sour the sales for an … The post Ship Late, Ship Infrequently: How Web Development Standards Damage Mobile Apps appeared first on UserTesting Blog. Product android app testing mobile mobile development

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise."

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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

When to Test: Incorporating User Testing into Product Design

UserTesting

In this three part series Jessica DuVerneay, Los Angeles based information architect and user researcher at The Understanding Group , will share usability testing tips on When to Test, What to Test , and How to Test. . One of the … The post When to Test: Incorporating User Testing into Product Design appeared first on UserTesting Blog. Product

How important is domain expertise?

Product Management and Strategic Marketing

Anyone who has come across job postings for product management roles has seen requirements such as these: Bachelor’s degree in Engineering, Computer Science, or equivalent. MBA or advanced degree preferred. 8+ years of successful product management. Minimum 5 years of experience with “insert the domain expertise here” related technologies.

The Art of Decision Making as a Product Manager

Sachin Rekhi

Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, and many more. And the process by which a product manager makes such decisions can result either in an extremely well functioning team dynamic or.

The Most Underrated Product Management Skill: Influence Without Authority

Sachin Rekhi

Product managers require a diverse set of skills to excel at their role, including design, technical, analytical, communication, and more. Yet there is one skill that I find is often underrated but critical for the success of a product manager. And that is the skill of influence without authority.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

The Product Manager as the Quarterback of the Team

Sachin Rekhi

I usually summarize the role of the product manager as the CEO of their product. But I had a great conversation with a fellow product manager a couple of weeks ago who was telling me what he loved most about being a product manager was being the quarterback of the team.

Top 10 Posts on Product Management from the Industry's Best

Sachin Rekhi

I thought I'd follow up my recent post on What is Product Management? with a summary of ten of the most informative and inspiring posts I've come across on the role from some of the greatest product leaders in the industry.

What is Product Management?

Sachin Rekhi

The role of product management in technology firms is a critically important one that is often misunderstood.

The Inputs to a Great Product Roadmap

Sachin Rekhi

I’m often asked how I think about coming up with the product roadmap for an upcoming release. To help answer this, I thought I’d share how my team recently went about thinking through the roadmap for an upcoming product we’re working on. Analysis of existing usage metrics.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.