article thumbnail

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.

article thumbnail

What Successful Companies Do To Get Better Leads

The Secret PM Handbook

The specific types of problems they they face (heterogeneous projects that all require separate treatment, lots of conflicting information in their existing project management approaches, importance of having a cross-company or cross-enterprise dashboard or reporting, and so on). How the other alternative solutions might be failing them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. The post A New Focus On Product Management Opportunity appeared first on The Secret Product Manager Handbook. A long work in progress. This blog has been going for a long long time.

article thumbnail

The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

There’s the monetary cost – usually substantial for an enterprise application or system. The post The Secrets of Highly Successful Sales People: Objection Handling appeared first on The Secret Product Manager Handbook. The cost of making a wrong decision, especially when buying a business application or service, is very high.

article thumbnail

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook! How to make good decisions if you don’t have data. And much more!

article thumbnail

Expand your addressable market to drive your next wave of growth

Intercom, Inc.

In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. So we invested in QB Enterprise, built these new features, opened up our APIs and built partnerships with key vertical specific solutions that our mid-market customers were using.

Marketing 171
article thumbnail

Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. According to a Forrester study, the median enterprise value of companies that follow product-led growth strategies is twice that of the public SaaS index overall. .