Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. He finally landed a job as Producer at a product agency, the equivalent of a product manager at a traditional product company.

Research Software 157

Research Software Analytic Tools Product Management Product Manager 157

Alchemer Mobile

DECEMBER 8, 2022

Media/Entertainment. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review. This tells us a few things. Win back unhappy customers in the winter months.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Roman Pichler

OCTOBER 21, 2016

I find that mindfulness is particularly helpful for product managers and product owners. It teaches us to be calm, open and non-judgemental, qualities that I have found extremely useful when interacting with users and customers as well as internal stakeholders, such as, senior managers and sales reps. Tip #5: Be Positive.

Product Management 209

Product Management Product Manager Customer Experience User Testing 209

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

Userpilot

DECEMBER 6, 2023

What does it have to do with product management or product design? The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Thanks to dogfooding, companies increase their chances of delivering a positive user experience right off the bat. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Mind the Product

MARCH 31, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). It might have implications for how that product is positioned in the market. Remote working.

Customer Experience 121

Customer Experience Product Research Feedback Software Data Visualization 121

Userpilot

NOVEMBER 17, 2022

And what can product managers do to build quality products that really delight users ? By adding an emotional layer to the UX and triggering positive feelings, you make your product more delightful. Why should product managers care about building products that delight? Make sure that your product evokes only positive emotions.

User Testing 98

User Testing Customer Experience Feedback Software Customer Feedback 98

The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

Reporting Tools 146

Reporting Tools Download Certifications User Testing 146

Userpilot

APRIL 22, 2024

Teams of customer success are responsible for building playbooks , managing churn , streamlining onboarding, enhancing customer experiences, driving account expansion , and gathering feedback. Managing churn and customer retention , making sure that users stay with the brand as much as possible. Welcome survey example.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

The Product Coalition

SEPTEMBER 19, 2022

Especially as the series was positioned as full-fledge electronics. The products having some type of transparent window and giving a look into the mechanics also made it playful and fun to have (I guess we were pretty much easily entertained). My first Sony products were robust and pretty much kid-destruction-powers proof.

Branding 134

Branding Customer Experience Entertainment Definition 134

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. And how is it an extension of your marketing team? An engagement loop is an experience that motivates users to take action and continues to provide positive reinforcement to ensure they take the next step. What is an engagement loop?

Feedback Software 97

Feedback Software Analytic Tools User Testing Customer Experience 97

DISQO

JANUARY 31, 2020

There are two positions consumers can take. Of the people we asked, 44% had a positive reaction. As a marketer I was intrigued by the ad strategy of trying to both emotionally move and entertain consumers, while keeping them engaged with the brand. This is an entertaining and clever way to rebrand such a well known brand.

User Testing 76

User Testing Entertainment Branding Advertising 76

The Product Coalition

DECEMBER 8, 2019

Highly effective Product Managers develop themselves in 5 key areas. Highly effective Product Managers (or what I call Exponential PMs) tend to be strong in all of these areas. Let’s tuck in… What makes for a highly effective Product Manager? ?? the craft of product management, creating customer and business value) 2. (the

Weak Development Team 93

Weak Development Team Development Analytic Tools User Testing 93

freshtrax

NOVEMBER 4, 2021

Mow is a social matching application based on video content and was released in August 2021 by V Chuu, a VTuber management agency. the service provider, is mainly involved in entertainment businesses, such as live streaming, VR/AR, and media businesses. At btrax, we support companies entering the Japanese market. Conclusion.

Data Visualization 105

Data Visualization Advertising User Testing Research Software 105

ProductPlan

MARCH 28, 2019

Today’s article is all about product management turnover, what causes it, and how to prevent it. When a product manager exits, it can derail major aspects of your product strategy due to their integral role and unique perspective on things. This is why product manager turnover is an essential concern for any product team leader.

Product Management 83

Product Management Product Manager Weak Development Team Technical Review 83

Mind the Product

AUGUST 28, 2017

Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. He has been the product manager for this B2B audience. As a product manager I have to ask myself – have I picked the right path [for that feature]?”.

Analytic Tools 141

Analytic Tools Research Software User Testing Customer Experience 141

DISQO

JANUARY 31, 2020

There are two positions consumers can take. Of the people we asked, 44% had a positive reaction. As a marketer I was intrigued by the ad strategy of trying to both emotionally move and entertain consumers, while keeping them engaged with the brand. This is an entertaining and clever way to rebrand such a well known brand.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

DISQO

JANUARY 31, 2020

There are two positions consumers can take. Of the people we asked, 44% had a positive reaction. As a marketer I was intrigued by the ad strategy of trying to both emotionally move and entertain consumers, while keeping them engaged with the brand. This is an entertaining and clever way to rebrand such a well known brand.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

Mind the Product

MARCH 14, 2019

You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. If they have to jump through several verification hoops to set up their account, keeping them entertained during this process can be make or break. Illustrations Could Give you a Free PR and Marketing Boost.

Customer Satisfaction 169

Customer Satisfaction User Testing Banking Customer Experience 169

Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. It operates more than 160 websites that sell premium products across 140 markets. With a simple money transfer platform and borderless accounts, it makes managing your money quick, easy and painless.

Analytic Tools 106

Analytic Tools Research Software Data Visualization Government 106

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Davin O’Dwyer , Managing Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

UX Studio: Product Management

OCTOBER 2, 2023

They also provide expertise in brand naming, go-to-market strategies, and campaign development. Their portfolio includes renowned clients such as IBM Global, AVON Global, VISA, and ICBC, spanning various sectors such as entertainment, banking, finance, crypto, insurtech, and retail.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

AUGUST 20, 2020

If you’re an engineer or responsible for managing a team of engineers, you must build features that nurture or enhance the human senses – not exploit them. It’s still up and running under new management, which is great, but I have since then pursued this type of tech anthropology work. Design and marketing for human nature.

Research Software 243

Research Software Technology Telecommunications User Testing 243

BrainMates

NOVEMBER 27, 2022

Many of these are cases where products were developed with little or no understanding of the actual market demand for them. The vast majority of successful products are developed after undertaking a market analysis. A market analysis should answer the following questions: Are there any needs or problems that people are facing?

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Mind the Product

DECEMBER 12, 2017

Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. We tend to remember the peak of the experience (whether positive or negative) rather than the end-to-end experience. Why is Designing for Emotion so Important?

Data Visualization 127

Data Visualization Reporting Tools Analytic Tools User Testing 127

The Product Coalition

JULY 23, 2019

which makes it by far the fastest growing app market in the world. However, no matter how rosy and prospective the app market looks from the exterior, with more than 2 million apps available for download, the competition is nothing short of cut throat. One statement read as such: App Annie forecasts that by 2022, India will have 37.2

Analytic Tools 60

Analytic Tools Data Visualization Customer Feedback Customer Experience 60

The Product Coalition

MARCH 3, 2019

Some of the things that I miss about the “other” way of project management The world of product management is very much one of “our way vs. the highway”. Waterfall” is a broad categorization of traditional project management frameworks which are defined by stage-gating and phasing of a project over a long period of time.

User Testing 61

User Testing Product Research Agile Customer Feedback 61

Tyner Blain

NOVEMBER 1, 2023

The theme of my talk was measure what matters and the feedback from attendees was positive. You’ll have exploitable market opportunities, internal capability shortcomings, product improvements to name a few. A good product manager could pick any one of the three problems and convince the leaders to invest to solve it.

Feedback Software 64

Feedback Software Customer Feedback Customer Experience User Testing 64

The Product Coalition

JUNE 7, 2019

We tend to reflect the careers of aspiring tech professionals who aim to complete the transition to Product Management. There are, however, other alumni who take the course even though they already are Product Managers. Product School’s course allows them to revitalize Product Management teams, taking their skills to the next level.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

UX Studio: Product Management

JULY 14, 2021

Considering that none of the established innovation consulting companies are cheap, you want to make sure your return on the investment is positive. . As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. That’s one approach to problem-solving.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

UX Studio: Product Management

DECEMBER 7, 2022

Collaborating closely with their clients and teammates, their mission is to have a positive impact on people’s everyday lives. Since the company’s foundation in 2006, Qubstudio’s team has grown into 75 professionals, expanding from Product Designers and UX Researchers to Content Writers, Strategists, and Project Managers. .

User Testing 52

User Testing Research Software Product Research UX 52

Nulab

JULY 9, 2019

Like positive company culture, building effective relationships with colleagues isn’t something that happens overnight. While extroverts were more likely to experience a positive impact on their collaboration and workplace satisfaction, introverts felt more comfortable building relationships and collaborating with their colleagues.

Reporting Tools 57

Reporting Tools Research Software Feedback Software Data Visualization 57

UX Studio

JUNE 15, 2022

We need to understand how the staff and the students manage hybrid and online learning. On top of that, we also need to clarify the positive outcomes of those and the pain points. This can help young children and adults as well, given how important continuous learning is today, and prepare them for the job market.

Education 74

Education Research Software Feedback Software User Testing 74