Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

JANUARY 5, 2023

By determining these costs, you can draw useful insights for strategies to tackle them. Liam: What’s a good example? There are loads of examples in the book from all sorts of companies that have become frictionless. ” No inbound chat, no inbound email. Getting rid of friction. Bill: Oh, absolutely.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Intercom, Inc.

MARCH 28, 2022

By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Unfortunately, this is another example of customer expectations going unmet. Read more ?. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Product Innovation Educators

APRIL 3, 2023

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Userpilot

AUGUST 29, 2022

Real-world examples to inspire you. Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. Real-world examples of engineering as marketing.

Research Software 88

Research Software Engineering User Testing Marketing 88

Intercom, Inc.

MAY 13, 2022

What is the role of customer service in marketing strategy? Many times customers share positive feedback and stories when talking with customer service representatives or support agents – stories that could make for captivating marketing content helping to capture potential customers down the road.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Intercom, Inc.

FEBRUARY 1, 2022

Support tools, like chatbots , can help you with your personalization strategy by automatically gathering rich context about each customer, such as their plan, transaction history, or previous queries. For example: Getting started guides for the beginner. . Are these tools still relevant to our strategy?

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. This starts with the first touch point, such as an online ad or mentions on social media. Let me repeat this point.

Customer Experience 130

Customer Experience Customer Feedback User Testing User Friction 130

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. The hype about product-led growth is real! Book a demo today !

Feedback Software 89

Feedback Software Product Research Customer Experience Strategy 89

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

OCTOBER 31, 2022

These can be people in accounting or management positions who are unlikely to decide in favor of your product. User persona example. Optimize your marketing strategies. Curating a winning marketing strategy requires complete knowledge of your target audience and how best to reach them. Example of a cancellation email.

Feedback Software 86

Feedback Software User Testing Research Software Data Visualization 86

Userpilot

APRIL 6, 2022

Exactly how it differs from a traditional marketing strategy. A SaaS marketing plan covers all the strategies and tactics, from lead generation to converting potential customers to paying customers, to ensuring they stick with your product for a long time. SaaS pricing strategy unlike regular products/services is subscription-based.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students? Basically, the strategy is similar. It ended up being a great way to practice debate and leadership in many ways.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. The Ultimate Customer Support Tech Stack for 2022 outlines the strategy and tools that support teams can implement next year to future-proof their customer support tech stacks.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

SEPTEMBER 5, 2022

Some customer success training programs include: Customer success strategy workshop, by CSM Practice. So when it comes to choosing courses for your career as a customer success manager, we’ve found these to be worth: Customer success strategy workshop, by CSM Practice. Strategy and success planning. Who is this for?

User Testing 93

User Testing Customer Experience Customer Feedback Certifications 93

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. For this strategy to work, the product has to solve a meaningful problem for the users.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 1, 2019

creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. Upcoming Workshops Lean Product management ?—?Barcelona?—?July Barcelona?—?July

KPI 94

KPI Data Visualization Workshop Analytic Tools 94

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. The best product growth platform is Userpilot. Source: Kommunicate. In-app communication.

Analytic Tools 96

Analytic Tools Research Software Data Visualization Product Research 96

The Product Guy

JUNE 25, 2018

As you become more established and comfortable navigating in your position, consider trying out your solution to problems that arise. One effective strategy to boost your confidence in your report managing these situations is to spend time roleplaying certain scenarios and provide immediate and constructive feedback.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Inbound Logistics. Cost leadership.

Research Software 47

Research Software Differentiation Airlines Outbound 47

ProductPlan

APRIL 27, 2021

Companies like Slack, Zoom , Calendly, Hubspot, and Dropbox are often mentioned as examples. In this article, I’ll give you some examples of product-led growth from my own experience. Educational focus with inbound marketing. The first core principle is to deliver an outstandingly positive user experience.

Customer Experience 53

Customer Experience Product Research Inbound Customer Feedback 53

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. And there are many examples of that. Maybe with regards to strategy or funding. It’s a matter of focus.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact. For product managers to have the positive impact we advocate, they must receive adequate time, prioritization and resources.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. User persona example. Source: Canva.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. With their branding experts and holistic marketing strategy, B2B companies can improve their brand’s positioning, raise consumer awareness, and expand their market share. This is how 500 Designs was born.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. With their branding experts and holistic marketing strategy, B2B companies can improve their brand’s positioning, raise consumer awareness, and expand their market share. This is how 500 Designs was born.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition.

Branding 96

Branding Analytic Tools Feedback Software User Testing 96

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students? Basically, the strategy is similar. It ended up being a great way to practice debate and leadership in many ways.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 79

Feedback Software User Testing Strategy Onboarding KPIs 79