Exercises Product Marketing Product Strategy 
Lenny Rachitsky
FEBRUARY 25, 2025
I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
Roman Pichler
MAY 5, 2020
If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document. While using a strategic and tactical product role is a common scaling technique , it is best applied when the product is stable.
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The Product Coalition
JANUARY 8, 2023
A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.
The Product Guy
MAY 7, 2020
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.
Product Talk
OCTOBER 2, 2024
As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury’s next step?
Business of Software Conference
JUNE 25, 2025
Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. And just like any core system (sales, product, support), it must mature with the business. “They may not represent your future market.” Get ahead of them early.
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