Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Intercom, Inc.

MARCH 3, 2021

And it’s the quality of those decisions – and the speed at which you can make them – that will dictate how fast you can bring value to customers and realize positive impact for your business. We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions.

Framework 260

Framework Customer Experience Customer Feedback Product Research 260

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

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Positioning Product Management Product Manager User Testing 108

Lenny Rachitsky

APRIL 11, 2024

Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.

User Testing 95

User Testing Framework Product Marketing Marketing 95

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. At Google and Bing, only 10-20% of experiments generate positive results.

Framework 169

Framework Weak Development Team Customer Experience User Testing 169

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Guy

APRIL 9, 2020

For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . Using existing behavioral and habit formation research, I developed and employed a simple and effective framework.

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Framework User Testing Product Research Weak Development Team 189

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 10:44] Take us through the StoryBrand Framework.

Framework 87

Framework Transportation Marketing Product Management 87

The Product Coalition

OCTOBER 19, 2023

In product management, prioritization is the compass that guides teams towards their ultimate goal: delivering a product that pays off and truly resonates with their audience. It’s the practical tool that helps managers navigate the complex path of development. What is a framework? What is a backlog?

Data Visualization 119

Data Visualization Customer Feedback Research Software Product Management 119

The Product HQ

MAY 10, 2024

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor , the average salary for a product manager is $155,611 as of 2024.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. The product adoption process has six stages: awareness, interest, evaluation, trial, activation , and adoption.

Analytic Tools 98

Analytic Tools Feedback Software Framework Onboarding KPIs 98

Userpilot

JUNE 26, 2023

Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. They can also help product managers secure key stakeholder buy-in. What is a feature prioritization framework?

Framework 98

Framework Feedback Software Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 20, 2023

These could come from your organization or you can use a ready framework like RICE or ICE. Next, group criteria into positive and negative ones and assign weighting value to each of them. The exact formula depends on the criteria, but generally, you divide the positive criteria scores by the negative criteria scores.

Product Research 105

Product Research User Testing Customer Experience Research Software 105

The Product HQ

MAY 10, 2024

Looking to become a technical product manager? According to Salary , the average technical product manager in the United States earns as much as $123,609 a year. Hence, a technical product manager is one of the most rewarding careers. Steps to become a Technical Product Manager Let’s dive right in.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. The way users perceive and interact with a product influences their overall experience. The way users perceive and interact with a product influences their overall experience. Therefore it is highly recommended to learn the basic principles — one being the Gestalt.

Product Management 110

Product Management Product Manager User Friction Management 110

Usersnap

OCTOBER 3, 2023

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development. What is Google’s HEART Framework ?

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Userpilot

DECEMBER 8, 2023

A mindset of product experimentation is vitally important for product success and growth. TL;DR Product experimentation is a systematic and data-driven approach, where you consistently design and run experiments that help you make better product decisions. There are many different types of product experiments.

Product Research 105

Product Research User Testing Data Visualization Onboarding KPIs 105

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo Let’s apply the FE²AR framework in this scenario (the numbers I state below are realistic but not actuals for obvious reasons): Fast The use of E-signature speeds up the process in three ways. The key is to identify synergies that positively affect multiple factors.

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Framework Software Review Technical Review Document 117

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

Startups 52

Startups Customer Experience User Testing Technical Review 52

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

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B2B Magazine Product Management Product Manager 130

The Product Coalition

SEPTEMBER 15, 2019

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. Below are some frameworks and templates that will help you track the progress and help with validation. So what can you do?

Framework 61

Framework Product Research User Testing Product Management 61

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 266

Leadership Customer Feedback Construction User Testing 266

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Innovation Educators

MAY 13, 2024

How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, and align their product innovation efforts with overall business goals.

Customer Experience 95

Customer Experience Technical Review Research Software Product Research 95

The Product Coalition

OCTOBER 2, 2018

Currently Product & Program Manager at Google, she will reflect on a Product Excellence Framework that can achieve this. Sara Zare is currently Product & Program Manager at Google. One of the goals with a Product Excellence Framework is to have a common reference for all of them”.

Data Visualization 60

Data Visualization Framework User Testing Analytic Tools 60

ProductPlan

JANUARY 4, 2023

Feature prioritization is a team sport, as well as understanding framework best practices. Because whichever prioritization framework gets picked needs a carefully planned rollout to stakeholders, here are some framework best practices for a successful implementation. Share the framework with all stakeholders.

Framework 52

Framework Onboarding KPIs Customer Experience Customer Feedback 52

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical.

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Framework Product Management Product Manager Sales Training 100

Product Management University

APRIL 17, 2024

The goal here is to first understand your current sweet spots so that strategically, you’re always playing from a position of strength. Then modify your base positioning for those products and tailor it to each vertical market so that buyers are confident you understand them.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 85

Strategy User Friction User Testing Research Software 85

The Product HQ

MAY 10, 2024

Want to become a machine learning product manager? As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. Keep on reading then.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Product Innovation Educators

NOVEMBER 16, 2020

The importance of an organizational game plan for product managers. I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager.

Strategy 121

Strategy Product Management Product Manager Framework 121