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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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F.E².A.R?—?The Four Towers?—?Applying the Framework

The Product Coalition

Applying the Framework 17-mile drive, California?—?Photo Training is crucial, but adherence requires the solution to be intuitive and straightforward. Training them on one of possibly six scenarios can be a hard sell! The key is to identify synergies that positively affect multiple factors. The Four Towers?—?

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Decoding Product Leadership

Roman Pichler

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. Know when to delegate.

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

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The magic of goal setting: A simple framework for managers and teams

Intercom, Inc.

At the individual level, its impact is positive but limited, but put into practice team-wide, good habits ensure companies avoid seeing talented teams chase work rather than drive outcomes. No fancy tools or training required. Focusing on the right work, across teams. . Sometimes you have to see it to believe it. Avoid the task trap.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.