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Sales Team Missing Quota? It’s Not Their Fault

The Secret PM Handbook

When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. And sales can position competitors out of the deal. Successful customers, quality product, but bad sales.

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Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. Guide the audience.

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. Summary of some concepts discussed for product managers [6:03] Can you give an example illustrating why ranking and valuing Jobs-to-be-Done is important? We use a Likert scale.

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Persuasion Tips: Have A Goal

The Secret PM Handbook

(This article is a follow-on to my overview article on persuasion tips for product managers.). The goal can be positive or negative, and you can have more than one. The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Are you trying to get a prospect to buy your product?

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. Product Management HQ also has a well-established Slack community, though I’ve not tried it.

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The Secrets of Highly Successful Products: The Sales Discovery Call

The Secret PM Handbook

(This helps us understand the position we have in their brain.). Perhaps your product is a project management tool that’s particularly strong in resource management. The sales person might ask “How do you manage resources on your projects? Do the project managers have the authority to assign resources?”

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Product Managers are Not Required to Design, But Learning Design is Part of The Job

The Product Coalition

Design skills can be valuable for Product Managers (PMs) to allow them to understand, communicate with the design team, and effectively contribute to the design process. Photo by Balázs Kétyi on Unsplash I have been scrutinizing and reflecting for a long time, on what a product manager should do and need.