Amplitude

NOVEMBER 8, 2023

Read this guide to the hook model to learn how to create products with high retention.

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Lenny Rachitsky

DECEMBER 29, 2023

He writes, consults, and teaches at the intersection of psychology, technology, and business.

Strategy 63

Strategy Product Research Books Technology 63

Nir Eyal

JULY 23, 2018

The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […].

Consulting 101

Consulting Technology 101

Nir Eyal

JUNE 14, 2017

The post Here’s How Amazon’s Alexa Hooks You appeared first on Nir and Far. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her. We’ve never seen […].

Product Management 110

Product Management Product Manager Management Management 110

Userpilot

JULY 18, 2022

Variable rewards are at the heart of Nir Eyal’s behavioral design framework called “The Hook Model.” Variable rewards are part of the Hook Model. The four phases of the Hook Model are the trigger, action, variable rewards, and investment. What is the hook model? Give incentives your users will find valuable.

Customer Experience 52

Customer Experience Framework User Experience Demo 52

Nir Eyal

FEBRUARY 20, 2019

We buy ridiculous gadgetry to get in […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far. We lift heavy objects into the air and return them to the exact spot where we picked them up.

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The Product Coalition

MAY 13, 2019

Using the ‘Hook Framework’ So here we have John Doe, who has taken a housing loan from us. I am going to look at this problem by using the ‘Hook Framework’. Enter the Hook Framework Here is where the ‘Hook Framework by Nir Eyal could help us give a structure to our thoughts. Creating ‘Mortgage Customers for life’?—?Using

Framework 60

Framework Customer Feedback User Testing Data Visualization 60

The Product Coalition

FEBRUARY 2, 2019

The ‘Hook Framework’ for Product Management?—?GooglePay GooglePay Example I recently came across the ‘Hook Framework’ conceptualized by Nir Eyal . And regarding the ‘Hook framework’ I believe the principles are already being used by successful products in the market to influence user habit. Why would any user want to use my App?

Framework 60

Framework User Testing Product Management Product Manager 60

Nir Eyal

FEBRUARY 20, 2019

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far. ” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App.

User Testing 75

User Testing Article Blog 75

Revulytics

JULY 26, 2019

Nir Eyal is the author of the best-selling book Hooked: How to Build Habit-Forming Pro ducts and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life (he ’ s also giving Revulytics blog readers who pre-order Indistractable the full PDF of the book and a complimentary 80-page workbook! Frequency is crucial.

Data Visualization 90

Data Visualization Research Software User Testing Customer Experience 90

The Product Coalition

APRIL 2, 2023

The power of habit by Charles Duhigg and Nir Eyal’s hook framework You might be wondering what the relation between user habit and your product is. A good way to analyze user habit and recognize where a user habit is formed just like the 3 components of habit is the Nir Eyal hook framework. Congratulations!

User Testing 127

User Testing Customer Experience Product Management Product Manager 127

Nir Eyal

SEPTEMBER 14, 2016

The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far. According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […].

User Testing 105

User Testing Customer Experience Product Research Testing 105

Nir Eyal

JULY 23, 2018

The game “has brought in more revenue in a […] The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players.

Consulting 49

Consulting Technology 49

Nir Eyal

JUNE 14, 2017

We’ve never seen […] The post Here’s How Amazon’s Alexa Hooks You appeared first on Nir and Far. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.

Product Management 46

Product Management Product Manager Management Management 46

Nir Eyal

AUGUST 15, 2016

The post How to Hook Users in 3 Steps: An Intro to Habit Testing appeared first on Nir and Far. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly. Let […].

User Testing 97

User Testing Product Research Testing Customer Experience 97

Nir Eyal

NOVEMBER 8, 2018

The post The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health appeared first on Nir and Far. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?”

Technology 101

Technology Books Article 101

The Product Coalition

JUNE 15, 2023

To attain this in the click and tick theory it is only right to use the hook framework and Charles Duhigg’s 3 components of habit, cue , routine and reward as a case study just like i have been for the last 2 articles. The Hook Model: a four-phase process that companies use to form habits. The second is always the aim.

User Testing 115

User Testing Customer Experience Product Management Product Manager 115

Nir Eyal

MARCH 28, 2016

The post Hooked for Good: How Habit-Forming Products Improve Lives appeared first on Nir and Far. Below is my opening presentation highlighting examples of companies changing user behavior for good. Let me know if you can think of more examples in the comments section below. BTW – […].

Presentation 63

Presentation Blog Engineering Product Management 63

Nir Eyal

NOVEMBER 8, 2018

” Dr. Twenge and I […] The post The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health appeared first on Nir and Far.

Technology 82

Technology Books Article 82

The Product Cafe

FEBRUARY 4, 2024

Nir Eyal dives into this phenomenon in his book "Hooked." Whether you're a business stepping into the world of product development or one that's ace at acquiring customers but struggles with keeping them, the Hook Model is your playbook. All the habit-forming successful products have embedded a hook into their product.

Feedback Software 59

Feedback Software Data Visualization Customer Experience User Testing 59

Product Management University

NOVEMBER 16, 2022

Define the Hook. What can we give away that has measurable value to users while also creating a powerful hook that gets the majority of them to pay?”. You might find your best hook there. 5 Steps to Product Led Growth for Mature Companies. This is the most fundamental question to answer. Determine WHY that outcome so valuable.

Artificial Inteligence 130

Artificial Inteligence Customer Experience B2B Presentation 130

DISQO

OCTOBER 27, 2014

Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. I call these experiences “Hooks,” and the more often users run through them, the more likely they are to self-trigger. Go ahead, I’ll wait.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

DISQO

OCTOBER 27, 2014

Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. I call these experiences “Hooks,” and the more often users run through them, the more likely they are to self-trigger. Go ahead, I’ll wait.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

DISQO

OCTOBER 27, 2014

Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. I call these experiences “Hooks,” and the more often users run through them, the more likely they are to self-trigger. Go ahead, I’ll wait.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

Product Management University

MARCH 14, 2024

Customer Success Managers , if you need a reason to get a meeting with customers, telling them how you’re going to make their life easier in context of WHAT they do and WHY, is a good hook. If you’re already having regular meetings with your key accounts, add one more thing to the agenda.

Customer Experience 130

Customer Experience Document Reference Demo 130

Roman Pichler

DECEMBER 7, 2021

Ethicality , finally, states that a product must not cause any harm to people and planet: It must not reduce people’s mental wellbeing, for example, by getting them hooked or by offering content that promotes misinformation, self-harm, or violence. Ensure that addressing the needs is truly beneficial for the users.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Product Management University

JANUARY 9, 2023

Once that foundation is established, product management and product marketing need to put their heads together to figure out the following: Defining the hook – what will you give users for free that has enough value to hook them? invoice your customers for free).

B2B 130

B2B Customer Experience Product Marketing Definition 130

Michael J. Fordham

SEPTEMBER 16, 2019

Completely agree, I think it’s a mix of trying to hook you back into the app and also notifying you of recent events that you’d probably be interested in seeing. However, does it warrant a notification? I’d argue no, as it’s not something directly personal to you.

Events 40

Events 40

Product Management University

DECEMBER 9, 2020

Define the Hook. “What can we give away that has measurable value to users while also creating a powerful hook that gets the majority of them to pay?” You might find your best hook there. Second, you don’t have to go through the culture change and infrastructure makeover. It can be done though.

Artificial Inteligence 130

Artificial Inteligence Customer Experience Definition Presentation 130

Alchemer Mobile

OCTOBER 22, 2020

Is there a pattern underlying how technologies hook us?Nir Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Best Product Management Books. How to Build Habit-Forming Products. by Nir Eyal.

Books 236

Books Research Software Feedback Software Product Management 236

Roman Pichler

MARCH 9, 2022

This includes not affecting people’s mental health, for instance, by getting them hooked or offering content that promotes misinformation, self-harm, hatred, and violence. An ethical vision gives rise to a product that benefits its users and customers and that does not cause any harm to people and planet.

Vision 306

Vision Workshop Customer Experience Leadership 306

Alchemer Mobile

JANUARY 12, 2022

they become hooked. This ties into one of the reasons why reward programs are so compelling. When people feel like they’re part of the “in crowd” or have some sense of exclusivity, superiority, etc. Perks include: Mobile order and pay functionality. Tiered rewards system through collecting points. Free products with accumulated points.

User Testing 278

User Testing Customer Experience Branding Reference 278

The Product Coalition

FEBRUARY 15, 2021

But where is the “Hook” ? Hooked model of habit-forming products Calm begins with this screen: Take a deep breath. The onboarding journey: For a first-time user, the app takes in the goals of the person as inputs for personalization (covers one of the 10 usability heuristics ). It's the starting screen every time you open the app.

Customer Experience 178

Customer Experience Vision Branding Marketing 178

Userpilot

JULY 9, 2021

Hooked by Nir Eyal explains how to create habit-forming products using the Hook Model based on human psychology. Nir Eyal, Author of Hooked and Indistractible. Product Management Books #8 – Hooked: How to Build Habit-Forming Products. Nir Eyal, Author of Hooked. The Hook Model’s four-step process.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

MARCH 28, 2021

If you ask a Gen Zer why she is hooked to TikTok or Reels, you will hear ‘It’s entertainment and timepass. Hooked to swiping up These tendencies have served their purpose. But, in doing so, it hooked up into our brain pleasure centres and made it controllable via up swipe. ( I also get new information.’

User Testing 182

User Testing Feedback Software Entertainment Product Research 182

Userpilot

NOVEMBER 14, 2022

Anticipatory design is the example of the first, while the hook model of the latter. The hook model , on the other hand, is a great instance of a behavioral product management application to change user behavior. The Hook model. BPM focuses on developing products that satisfy user needs and desires and change user behavior.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 87