Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. As a foreign business entering Japan, how might we make a mark in website localization?

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

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Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

AUGUST 10, 2018

Combined with all the new apps in our Intercom App Store , these Custom Bots will make sure that both you and your customers get exactly the right outcome. Here at Intercom we believe that the future is one where all businesses will have a messenger on their website and their app. Will: So many more. Paul: The list goes on.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. When attempting to make these associations UX practitioners struggle to consistently associate research findings to concrete KPIs. About the webinar speaker.

KPI 50

KPI Webinar UX Research Software 50

Indicative

MAY 25, 2018

The event featured leaders in tech, media, and government talking about how technology will impact our world. Becoming a data-driven company is about two things; technology and culture. Jewell’s talk was based on Pearson’s research project by the same name, which explored the skills that will be needed most by 2030.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. When attempting to make these associations UX practitioners struggle to consistently associate research findings to concrete KPIs. About the webinar speaker.

KPI 48

KPI UX Research Software User Testing 48

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

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Research Software Feedback Software Magazine Customer Experience 40

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. Plus, they likely have a marketing budget that can blow yours out of the water.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

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User Testing Product Research Research Software Testing 113

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. The markets were pretty okay, if not great, towards the end of 2021. So, we were going to raise capital.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing. But conversational support doesn’t just benefit your support team.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

User Testing 100

User Testing Product Research Research Software Testing 100

Userpilot

JUNE 22, 2022

The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

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User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. like all craftsmen hackers like good tools.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JULY 28, 2020

But until recently, technological limitations meant that we, as business leaders, faced an impossible choice as our companies grew. In turn customers are rewarding these businesses by buying more, staying loyal, and recommending their solutions to others. These apps make communication feel friendly, quick, easy, and even fun.

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Research Software Customer Experience Data Visualization User Testing 290

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 27, 2020

The technology for Resolution Bot has been waiting in the wings, but the user experience has been risky. That’s why we built a curation tool to help you search how your customers have asked questions in the past. And we have the machine learning technology to build a bot that can come in and can help and not look stupid.

User Testing 23

User Testing Artificial Inteligence Data Visualization Customer Experience 23

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. Developers need personas, market problems, and most of all, a prioritized list of requirements.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MAY 21, 2020

There’s a lot of that: relying on Slack, relying on Intercom within the team communication technologies we have. . How did we leverage this tool internally, and how might some of Intercom’s Resolution Bot users do the same? We saw that research and wanted to test this out with some of our customers.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Intercom, Inc.

JULY 23, 2018

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. Doing so not only enables us to optimize for speed and response rate at the lower end of the market, but also gives our inner whaler time to focus on catching big fish.

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Customer Experience Messaging Inbound Research Software 151