Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The current pandemic is dramatically accelerating all of these epic trends, as businesses are being forced to do more with less. This leads to more and more inbound support volume. This reduces inbound volume.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

The Product Bistro

NOVEMBER 13, 2021

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 14, 2018

KPIs help sales reps, managers and leaders track progress to targets, identify high-level trends and themes, and manage individual and team performance. This KPI is also referred to as Marketing Qualified Leads (MQLs). First response time: The amount of time in minutes that it takes SDRs to follow up with inbound leads.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow. For a society that loves to drink tea, how did Nestle, or Nescafe in particular, market coffee?

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Trying to market to everyone is the fastest way to build up an unreasonably high acquisition cost.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

The Product Coalition

OCTOBER 6, 2023

Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. How does Emotion AI work?

Research Software 127

Research Software Reporting Tools Data Visualization Automotive 127

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

DECEMBER 21, 2021

It has become clear that the trends that were first evident as the COVID-19 pandemic swept the world are here to stay. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Beth McEntee , Senior Marketing Enablement Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Roy Madden

MARCH 10, 2016

The result is that ideas, trends, and memes have become a swiftly moving current that will easily overwhelm us or leave us behind if we let it. Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Crowdsource 40

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing). Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Andrew Chen

SEPTEMBER 24, 2018

It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., It’s a great trend that brings together folks with consumery backgrounds (like myself!) and my colleague Martin Casado (prev Nicira, acquired by VMWare).

Enterprise 76

Enterprise Inbound Advertising B2B 76

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Chaotic flow blog focuses on SaaS marketing, SaaS sales, SaaS metrics, and cloud computing.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I often use the Wayback machine to understand how similar products disrupted a market.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

AUGUST 12, 2021

Could this trend be changing? So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Dan: It’s funny, anytime I hear these trends, everything always seems to turn on a dime. Bobby: That’s great.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Gainsight

JANUARY 8, 2019

DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. This year’s conference will cover trends like blockchain, cryptocurrency, intelligent future, VR/AR/MR, and much more. INBOUND | September 3-6, Boston, MA. DX3 | March 6-7, Toronto, Canada.

Events 45

Events Inbound Data Visualization B2B 45

ProductPlan

APRIL 27, 2021

The evolution of product-led growth may seem to be a recent trend at software companies, but the underlying concepts have been in full force for years. . I was on the team conducting market validation and I led the early customer discovery interviews. Educational focus with inbound marketing.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

Amplitude

AUGUST 7, 2020

Cohort analysis can show you additional opportunities across your company, including product development, marketing, and sales. To use cohort analysis to inform your marketing and advertising, identify the channel or inbound tactic you want to measure. But First, What Is Cohort Analysis?

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Roy Madden

APRIL 1, 2016

All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.[link]. Learn more about Social Selling and feedly. Is it really becoming more popular?

White Paper 43

White Paper Inbound Entertainment User Testing 43

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Intercom, Inc.

SEPTEMBER 29, 2021

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink. Identifying conversation trends. Strong, scalable support. Support efficiency.

Feedback Software 193

Feedback Software Customer Experience User Testing Customer Feedback 193

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. The target market is clear (and niche!).

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Assuming you already ‘made your product bed’ and have completed the product-market fit stage, then you need to carefully and creatively choose the corporations.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dan: We do something similar, which is we start to segment the market. So, what can sales leaders do to maintain their momentum in the market? Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

MARCH 22, 2022

Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth. To marketing, Jennifer is a customer to be engaged. Teams that benefit: Sales, Marketing. Say goodbye to silos.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Use growth loops, content marketing, and referral programs to drive user acquisition. Make sure your customer success team has a strategy in place to turn new users into loyal customers.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Intercom, Inc.

JANUARY 16, 2019

question becomes even more pressing given the trend toward “bottom-up” product adoption – i.e., offering a given product for free or without a formal top-down sales motion, as is common with SaaS. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. The “Why sales?”

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 19, 2021

By capturing more data, enabling you to spot trends and opportunities, and improving the customer – and agent – experience, conversational support can be a game changer for every facet of your business. Teams that benefit: Sales, marketing. Conversational support helps you to identify trends for better business decisions.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mind the Product

NOVEMBER 10, 2017

With this understanding, they confronted the marketing department to identify the gap in the customer experience. It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet. Many of the companies we work with are looking to analyze inbound traffic among their various channels.

Analytic Tools 189

Analytic Tools Research Software Feedback Software User Testing 189

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Trends in customer health score data can tell you if your business changes are having a positive impact. Customer success is a core growth driver for any SaaS business. No worries! Churn rate.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Amplitude

NOVEMBER 12, 2019

By mastering your product’s metrics, you will be able to discern user behavior trends that paint a more complete picture about what you can do to gain—and keep—customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94