Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. It is ideal for collaborative brainstorming and marketing strategy alignment for product managers and marketing teams. It is ideal for collaborative brainstorming.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Inbound Marketing. Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. It’s in the name: a company inspired by the needs of salespeople has to be good at selling itself. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

JANUARY 4, 2021

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. Each level requires a different marketing strategy. So some education of your audience is always happening. This is a lengthy process, but it can definitely work.

Education 158

Education Marketing Weak Development Team Advertising 158

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Attention to detail at every step is paramount.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

The Product Coalition

JUNE 9, 2023

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. Each level requires a different marketing strategy. So some education of your audience is always happening.

Education 146

Education Marketing Weak Development Team User Testing 146

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

JANUARY 5, 2023

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. By determining these costs, you can draw useful insights for strategies to tackle them. ” No inbound chat, no inbound email. Getting rid of friction.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Wondering about the name? A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Previously, it was ranked fifth for channel usage; now, it’s the second most used channel.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

MAY 21, 2020

This really allowed our support team to increase our efficiency at scale, so can you talk to us about the automation strategies we’ve used and how they’ve helped us to achieve these exciting outcomes? “ At the end of the day, expectation setting is the name of the game here” Ryan: Definitely.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Intercom, Inc.

FEBRUARY 1, 2022

Recognizing your customers by name should be customary – but recognizing their individual needs and wants is where your support can really stand out. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly. Treating humans like humans.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. They built a free business name generator that business owners can use to find an available company name. Engineering as marketing example #5: Wix’s business name generator.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. After developing and shipping more products, Saravana decided to choose an umbrella name for a parent company that would house all the products built by the team. Following the needed deliberations, he adopted the name Kovai.co.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. How to create a successful product marketing strategy? Userpilot ’s blog posts.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

freshtrax

JUNE 16, 2021

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. One of the companies with the best localization strategies out there is Netflix. So, you’ve decided to localize your website for the Japanese market.

User Testing 111

User Testing Customer Experience Research Software Inbound 111

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. Go to LinkedIn actually, because my name on Twitter is really stupid, it’s @SearchBrat. Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Nulab

FEBRUARY 10, 2020

You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. Now, this is not an article on SEO; however, we’ll outline the main strategies you can employ to improve your SEO rankings, as it’s one of the most important steps in increasing your website traffic.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

eG Innovations

JUNE 6, 2025

Network Traffic: Monitors inbound and outbound data to assess network performance. Click on a metric name to view it as a graph. Save graphs and dashboards with descriptive names for easy reference later. Provide a name and description for easy identification, then review and create the alarm.

Data Visualization 59

Data Visualization Analytic Tools Development Dashboard 59

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Then we also look at inbound as a separate function. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JULY 20, 2024

Data Analysis & Reporting : Leverage customer data and analytics tools to understand user behavior , identify trends, and measure the effectiveness of retention strategies. Subscription Success Certification (SSC) : This specializes in subscription retention strategies, ideal if you work with memberships or ongoing services.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

I Wonder The Value

JANUARY 4, 2017

And those activities are named with some different viewpoints. Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. Concept Example STP strategy, 4P (Product, Price, Place, Promotion), S-Curve model, life cycle management, Chasm, funnel and etc.

Marketing 40

Marketing Inbound Advertising B2B 40

Amplitude

MAY 31, 2018

While our inbound channels brought in more than enough new users, many of them dropped off before linking their bank accounts to the app. One low-touch strategy for getting feedback without implementing anything is creating mockups and sharing them with friends and family. Instrument Generic Events First.

Feedback Software 65

Feedback Software Analytic Tools User Testing Customer Feedback 65

Userpilot

JULY 21, 2024

They develop strategies and implement tactics to reduce customer churn and increase user engagement. Data Analysis & Reporting : Leverage customer data and analytics tools to understand user behavior , identify trends, and measure the effectiveness of retention strategies. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 28, 2024

Master efficient project management with Trello : Organize growth strategies into smaller, deliverable tasks, easily coordinate across multiple teams, assign necessary resources, monitor resource utilization, and track progress. It teaches how to leverage product strategy for user growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 28, 2024

Data Analysis & Reporting : Leverage customer data and analytics tools to understand user behavior , identify trends, and measure the effectiveness of retention strategies. This data-driven approach allows them to optimize their efforts and continuously improve the customer experience. How much does a retention specialist make?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 11, 2024

Data Analysis & Reporting : Leverage customer data and analytics tools to understand user behavior , identify trends, and measure the effectiveness of retention strategies. This data-driven approach allows them to optimize their efforts and continuously improve the customer experience. Retention specialist salary Source: Glassdoor.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52