The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 theories, frameworks and approaches?—?for

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

OCTOBER 13, 2020

So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research. In-app survey response rates. Average inbound and outbound message volume. Average app review volume.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. Armed with the right collateral, we blend research, personalization and the content to write outreach emails. From outbound to inbound. How to use live chat for a product launch.

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’).

Startups 158

Startups User Testing Product Research Feedback Software 158

Product Talk

JANUARY 4, 2023

We made this decision for two reasons: Our courses are a more cost-effective way for teams to learn the basics of our continuous discovery framework. That meant that at most, I was able to introduce 90–150 people to my continuous discovery framework each year. But I decided I needed to develop products that individuals could buy.

Product Research 228

Product Research Travel Software Review Books 228

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

JULY 28, 2020

From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

The Product Coalition

MAY 23, 2022

Discovery The second layer of metaverse discusses the “push and pulls” of information that results in experiencing discoveries. While “pull” refers to an inbound system in which users actively seek out information and experiences, “push” refers to processes that notify users about the metaverse experiences that await them.

Customer Experience 157

Customer Experience Inbound Outbound User Testing 157

Intercom, Inc.

JUNE 4, 2018

By betting on live chat for sales, we’ve increased our conversion rate from marketing-qualified lead (MQL) to closed deals by over 20%, and our Sales Development Reps (SDRs) have been more productive than ever. With live chat, our sales reps can connect with and qualify inbound leads within a couple of minutes.

Inbound 220

Inbound Research Software B2B User Testing 220

Intercom, Inc.

JUNE 1, 2021

According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Here are some of the most most urgent challenges we’ve identified from Forrester’s survey of over 500 global customer support decision makers – and what you need to do about them to stay competitive. Sound familiar?

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Intercom, Inc.

MAY 6, 2019

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. Luckily, there are ways to convince them to make a switch and increase your product adoption. Luckily, there are ways to convince them to make a switch and increase your product adoption.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Userpilot

SEPTEMBER 9, 2024

HubSpot gives a platform to its customers at Inbound conference. In-app surveys to collect customer feedback. Ready to build a customer-led product strategy? Try Userpilot and Take Your Product Strategy to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer-led marketing?

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Alchemer Mobile

JUNE 30, 2020

In-app survey response rates. Average inbound and outbound message volume. Product managers and mobile marketers in the lifestyle category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for lifestyle apps. Average app review volume.

Feedback Software 165

Feedback Software User Testing Customer Feedback Customer Experience 165

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. What’s key isn’t pushing your product but instead telling customers, “Hey, we’re here. But what do you do when everything is turned upside down?

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Userpilot

MARCH 5, 2025

You can use this platform to create customer segments, personalize onboarding flows, deliver targeted in-app messages, collect direct customer feedback , and track in-app analytics to make iterative changes. Userpilot lets you automatically capture user sessions and analyze their interactions with your product. Session replays (new!):

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. The hype about product-led growth is real! More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. Asana drives repeated product engagement through gamification.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. And the Product Hunt app helps your company get noticed by encouraging upvotes from your biggest fans. Big product release? Highlight the announcement blog post and Product Hunt app for that week. Try it out today.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

DECEMBER 11, 2018

Divi is a volume based product with a fairly low average subscription price, so Mitch hypothesized that live chat could be used to accelerate interested buyers toward a faster purchase decision. “We LetsGetChecked enables customers to purchase health tests to take in the comfort of their own home and order, manage, and track results online.

B2C 126

B2C Customer Experience User Testing Product Research 126

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Our newest product upgrades solve three main challenges for support teams: 1. And that’s not all we’ve been building. Here are a few highlights.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Alchemer Mobile

JUNE 16, 2020

If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. This will help you understand the value of their feedback and input. In-app survey response rates. Average inbound and outbound message volume. Average app rating for travel apps. Average app review volume.

Travel 147

Travel Feedback Software Customer Feedback User Testing 147

Alchemer Mobile

MAY 27, 2020

Everyone is picking up new habits and hobbies, and therefore creating more demand for certain products during quarantine. In-app survey response rates. Average inbound and outbound message volume. We’re also adopting new shopping strategies such as using delivery services and curbside pickup. So, what are retail brands to do?

Feedback Software 147

Feedback Software Customer Feedback User Testing Customer Experience 147

Intercom, Inc.

OCTOBER 30, 2018

The most common way to think about leads is to put them in two buckets: inbound and outbound. These are the invisible buyers who visit your website, check out your product and even research your solution on a site like G2Crowd or LinkedIn, but ultimately, never get in touch. Where does the invisible sales pipeline come from?

Research Software 146

Research Software Outbound Inbound Data Visualization 146

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

MAY 15, 2019

Ensuring your follow-ups are consistent and effective, however, is as much an art as a science, and it involves overcoming the inherent challenges of customer support, which can be relentless (consistent inbound volume, meeting SLAs, having a constant pulse on latest product releases).

Customer Experience 199

Customer Experience Inbound Customer Satisfaction Product Research 199

eG Innovations

MAY 3, 2021

This means that they spend (as do we) a lot of time proactively investigating and stress-testing systems, indeed we and many other vendors also provide tools within our products to assist in “kicking the tyres”. In this blog, I have listed ten tools and related techniques you can use to test your IT infrastructure resilience.

Data Visualization 105

Data Visualization User Testing Product Research Testing 105