Product Innovation Educators

DECEMBER 23, 2024

The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.

Artificial Inteligence 241

Artificial Inteligence Research Software Feedback Software User Testing 241

Product Innovation Educators

MARCH 1, 2021

Today, he’ll help you prepare a path to leadership roles. . 6:28] How can product managers change their mindset to prepare for a senior leadership role? Our brains don’t distinguish between limiting beliefs and positive beliefs. We need to reframe the messages we tell ourselves. Awareness is big.

Leadership 185

Leadership Product Manager Product Management Customer Feedback 185

Product Innovation Educators

AUGUST 26, 2024

In this episode, Tiffany Price explains how AI affects workplace culture, team dynamics, and leadership. As AI tools become more common, product leaders face new challenges in managing teams, fostering innovation, and maintaining a positive work environment.

Data Visualization 290

Data Visualization Research Software Generative AI Artificial Inteligence 290

Lenny Rachitsky

FEBRUARY 2, 2025

Tobi remains deeply technical, frequently coding alongside his team, and is known for his unique approach to leadership, product development, and company building. You need both a positional game (long-term strategy) and tactics (short-term wins). Listen now on Apple , Spotify , and YouTube. e-commerce.

Leadership 70

Leadership User Testing Customer Experience Vision 70

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Product Innovation Educators

SEPTEMBER 18, 2023

How to stand out as an applicant for a product management position We are talking with Erika Klics. She sent me an email message that got my attention, and I’d like to read part of it. When it comes to PM leadership roles, hiring teams would share the same small handful of reasons for rejecting candidates.

Weak Development Team 290

Weak Development Team Feedback Software Product Research Research Software 290

Lenny Rachitsky

NOVEMBER 12, 2024

Aim for under a minute (make it feel lightweight) Film two takes (or more) to get your message clear and succinct In your message, pitch the brevity and time ROI for everyone: Most PMs still don’t do Looms outside of major announcements or bug reports. Shower them with positivity.

Product Research 112

Product Research Reporting Tools Data Visualization Product Manager 112

The Product Coalition

MAY 11, 2021

I have also complemented this with a second meeting where I share wider topics linked to management & leadership (HR news, leadership ongoing topics, new processes and tools …) and provide space for questions and debate. And don’t find excuses not to communicate when you have an uncomfortable message to share.

Leadership 187

Leadership Feedback Software Customer Feedback User Testing 187

UX Planet

MAY 27, 2025

Whether its push notifications, in-app messages or customer support, every interaction should feel true to your brands purpose. Acquisition: A frictionless, brand-aligned experience generates positive word-of-mouth. The Real Role of Leadership Who is responsible for UX? Key steps for leadership to consider: 1.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Lenny Rachitsky

MAY 25, 2025

How do I craft positioning that actually converts? What makes messaging stick with developers, enterprises, and consumers? Writers disagree: [link] Recommended books: • Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It : [link] • Circe : [link] Production and marketing by [link].

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 99

Messaging User Testing Research Software Analytic Tools 99

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 302

Research Software Feedback Software User Testing Customer Experience 302

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy. You just need to be repeating those same messages.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

The Product Coalition

NOVEMBER 23, 2021

My Half-Century Creating Disney’s Magic Kingdoms”, Disney Legend Harrison “Buzz” Price described what it was like to follow Walt’s leadership in building the dream that became Disneyland. This should resonate with anyone in a product role because it refocuses a “No” into a positive but realistic approach. And that’s okay.

Customer Experience 197

Customer Experience Positioning Banking Reference 197

Intercom, Inc.

JUNE 8, 2021

Download your copy of the thought leadership paper now. The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support positively impacts your whole business.

Reporting Tools 223

Reporting Tools Technical Review Data Visualization Research Software 223

The Product Coalition

MARCH 8, 2020

I recently attended an excellent leadership programme, which led me to reflect more deeply on what makes a stand out leader. Of course, a large part of leadership is about designing good domain strategy & operating models etc, but this article focuses on the more emotive, people elements. Recognition for what they do.

Leadership 78

Leadership Weak Development Team Reporting Tools Feedback Software 78

Mind the Product

SEPTEMBER 17, 2019

For company leadership too, encouraging product managers to operate strategically can feel like a way to optimize both accountability and empowerment for an often-ambiguous role. What happens when company leadership fails to provide actionable high-level goals? Leadership should guide, not dictate. Teams, you’re empowered!”

Product Manager 159

Product Manager Product Management Leadership Management 159

Product Innovation Educators

OCTOBER 3, 2022

Speaking the language of development and being fluent and conversant are requirements for product leadership. Put simple messages on repeat in order to make the organization successful. [24:10] Speaking the language of development and being fluent and conversant are requirements for product leadership.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Intercom, Inc.

SEPTEMBER 2, 2021

During launches, it’s often best if each team focuses on what they do best – product marketing with the positioning and go-to-market strategy and other parts of the marketing team taking ownership of the higher-level narrative and integrated marketing campaigns. Marketing and product marketing aren’t interchangeable.

Product Marketing 212

Product Marketing Marketing Research Software Customer Experience 212

Mind the Product

FEBRUARY 12, 2020

Share Leadership and Credit. Share leadership and allow others to present results and demo to executives (Image: Shutterstock). Another way I’ve found to be useful to share leadership and credit is with OKRs. With this system, more people get to take on leadership roles and everyone gets recognition for their work.

Engineering 213

Engineering Weak Development Team Customer Experience User Testing 213

Product Management Unpacked

JULY 9, 2020

Pendo’s chief product officer shares his take on product management leadership. “If With Pendo, product teams can understand user behavior and sentiment and then act on those insights by engaging with users through in-app messaging or surveys. However, Pendo’s platform of tools isn’t exactly what Crofts considers his primary product.

Analytic Tools 185

Analytic Tools Reporting Tools Data Visualization Product Research 185

People-First Product Leadership

APRIL 30, 2025

job seekers for every open position, breaking the old "career ladder". A - Audience, assess your position with colleagues, stakeholders, and leadership (skills, impact, satisfaction). There’s no one-size-fits-all path to strategic leadership. I read every message. The pressure is real. This is the new norm.

User Testing 52

User Testing Customer Experience Research Software Analytic Tools 52

Roman Pichler

FEBRUARY 4, 2019

It can therefore be tempting to glance at your phone or smart watch to see if an urgent message has arrived while listening to someone. To leverage the latter, listen to the other person with kindness: Try to develop a positive, warm-hearted attitude towards the individual. Think of the good things the person has said or done.

Customer Experience 319

Customer Experience Information Books Positioning 319

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. Determine how to position your products to differentiate from competitors.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends. It really does depend on the leadership team. Hiring and holding onto talent.

Research Software 187

Research Software Feedback Software Reporting Tools User Testing 187

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. Positioning and messaging: Develop effective positioning and messaging that resonates with and converts Intercom’s target customer segments.

Marketing 139

Marketing Product Marketing User Friction Customer Experience 139

Intercom, Inc.

MARCH 4, 2019

At the individual level, its impact is positive but limited, but put into practice team-wide, good habits ensure companies avoid seeing talented teams chase work rather than drive outcomes. We create distinct docs for each functional teams and even one for leadership teams. Focusing on the right work, across teams.

Framework 202

Framework User Testing Reporting Tools Customer Feedback 202

The Product Coalition

JULY 22, 2021

that’s not me, I always talk to leadership about my plans and their buy-in is crucial to anything I do as a product manager. Leadership are the ones who can make or break your initiatives internally, they have power. you probably get bombarded by messages from people in your organisation. Answer your DMs?—?you Is this a bug?

User Testing 158

User Testing Roadmap Messaging Leadership 158

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. These were painstakingly thorough with tables full of dialog copy, error messages, and more. They are simply to illustrate the main concepts.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

FEBRUARY 5, 2021

In this article, we’ll take a look at what product leadership is really about, why coaching is the highest-impact tool that a product leader can have in their toolbox and how to get started using coaching yourself. The main message here… your success as a product leader depends on your team being empowered and solving problems for themselves.

Data Visualization 178

Data Visualization Reporting Tools Embedded Analytics Feedback Software 178

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” It’s more about demonstrating stronger leadership.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

People-First Product Leadership

NOVEMBER 5, 2024

Failing to incorporate AI considerations into product sense can lead to missed opportunities and eroded market position. Share People-First Leadership 2. Your teams will see leadership backing the change, learn to speak the same language, and work better together. People-First Leadership is a reader-supported publication.

Product Research 52

Product Research User Testing Data Visualization Customer Experience 52

The Product Manager Coach Blog

MARCH 4, 2025

Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. How to Lead in Product Management by Roman Pichler Great for developing leadership and alignment skills. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

The Product Bistro

MARCH 23, 2021

Or your product is a niche within the Business Unit, and marketing focusses their resources on the major components of the portfolio, and you find yourself doing messaging, positioning, and content creation/curation for collateral. Or attending trade shows to get the word out. You get the idea.

Strategy 195

Strategy Document Product Manager Product Management 195

People-First Product Leadership

JANUARY 21, 2025

In this article, which originally appeared in Mind the Product , I share 5 strategies to master product leadership in 2025. People-First Leadership is a reader-supported publication. When you’re on a bike, you’re constantly adjusting resistance based on the class or terrain, just like we adapt our leadership approach.

Technical Review 52

Technical Review Leadership Customer Experience Feedback Software 52

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Are we ahead, on par, or lagging?

Data Visualization 40

Data Visualization Customer Feedback Product Manager Product Management 40

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105