The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat.

Outbound 150

Outbound Agile Roadmap Product Marketing 150

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Some Engineering teams are unmotivated, though. So improving.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

ProductPlan

MARCH 17, 2020

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Product planning. Product strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Intercom, Inc.

JULY 30, 2018

If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. It happens for a multitude of reasons — loss of budget for the project, change of leadership, better competitive offering.

Inbound 158

Inbound Strategy Outbound User Testing 158

Intercom, Inc.

OCTOBER 22, 2019

If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Userpilot

AUGUST 12, 2024

A product team : This involves cross-functional teams with autonomy, participative leadership, future focus, shared responsibility, task focus, and aligned purpose. i.e. Integrating the use of AI in your outbound marketing strategy to generate multiple ads you can test. Future focused : Sees change as an opportunity for product growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. He came in when Slack was at around 50 million ARR, and he really helped build out the leadership team and helped us scale to over a billion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Mironov Consulting

DECEMBER 2, 2019

And I plan on some intensive personal coaching/mentoring on experience-driven outbound work: Working together to defining outcomes versus output. Along the way, a few current product owners may request development or project management roles instead of this mixed outbound job. This is a big shift in time and emphasis. Sound Byte.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

APRIL 9, 2020

We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? One thing I would recommend is that change fatigue is a real thing, and as a leadership team it’s important to try to minimize change where you can and to try to maintain some sense of normalcy.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Our audience is large enough, and any one individual sale small enough, that we can run pricing or messaging or packaging experiments on live customers.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

DECEMBER 31, 2017

Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. And within that, I’m happy to have Customer Success leadership help me re-prioritize what will make the most front-line impact. DEVELOPMENT.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Cost leadership. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Outbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. About XMachina. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. About XMachina. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Intercom, Inc.

MARCH 17, 2022

Getting to work with those leaders was really humbling, and you could see, “Wow, that leadership is something.” Is it the leadership thing? Do you have any thoughts on thinking beyond that to folks who might work in support, success, or outbound sales? I’m wondering, what is product evangelism in your eyes?

Analytic Tools 152

Analytic Tools Research Software Data Visualization Customer Experience 152

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel.

Technical Review 78

Technical Review Product Manager Product Management User Testing 78

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We also need to work in close partnership with the other teams, such as customer success, marketing, support, development, sales, professional services and leadership.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. In those roles, he proved leadership experience that resonates with Product leadership. His particular mix may have been bred at a consulting firm, but he still had to prove his ability to execute.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Modus Create

FEBRUARY 1, 2022

In the case of Log4j, if we know the Java daemon shouldn’t be making outbound calls or connections, we can disrupt the attacker’s kill chain. Tracking progress and providing metrics to leadership. Implementing a vulnerability scanning solution against known applications and networks.

Software Review 45

Software Review Systems Review Data Visualization Weak Development Team 45

BrainMates

SEPTEMBER 4, 2023

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. According to the State of Product Leadership Report, companies that consistently analyse user behaviour achieve a 2.5x higher user engagement rate.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Bain Public

NOVEMBER 4, 2018

Leadership is going to be wrong sometimes. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). Soft skills are what separates great product leaders from mediocre product leaders.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Gainsight

DECEMBER 23, 2019

Previously, she was a Senior Customer Success Leader at both Zuora and Cornerstone OnDemand helping to scale both those SaaS businesses and prior to that she spent five years at SalesForce in various leadership roles. A million things going on outbound-driven, rapidly changing. Welcome, April.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. Go without one and risk seeing your business flame out.

Outbound 178

Outbound Strategy Inbound Customer Experience 178

Intercom, Inc.

JANUARY 16, 2019

Is your model primarily inbound or outbound? Is the focus of the role primarily hunting (outbound), farming (growing existing business) or catching (inbound)? Next, determine the variable comp based on your answers to the following questions: How complex is your sales cycle? How much influence do reps have on the buying decision?

Weak Development Team 157

Weak Development Team Strategy Data Visualization User Testing 157

Mironov Consulting

SEPTEMBER 22, 2020

We spin up outbound marketing/support efforts too early. Stakeholders keep expanding the definition of ‘done’, since we can’t ship a real revenue product without features A, B, C, X, Y and Z. This short-circuits learning and slows down delivery. Engineering and Product are written off as intellectual time-wasters.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Bain Public

JANUARY 10, 2023

The problem is that many product teams need to work with a leadership team who oftentimes blackmail you with tons of ideas and tons of improvements, that could eventually lead a product to just boil the ocean. It would be fantastic to have this level of clarity from leadership. How do product teams convert this context into action?

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Gainsight

OCTOBER 12, 2018

I cringe every time I’m in a conversation with a Sales leader talking about Customer Success and they make the familiar reference to our outbound Sales team as “Hunters” and the CS team as “Farmers.” ” If you can relate, this post is for you! It is time to scrap the Hunter/Farmer distinction.

Outbound 75

Outbound Customer Experience Construction Reference 75

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. And then lastly, we also had a lot of thought leadership content. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. So the pressure must’ve been greater to produce organic leads there.

Analytic Tools 200

Analytic Tools Research Software Data Visualization Technical Review 200

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

An example would be Amazon where you should have a resume that screams Leadership Principles. The payments space in Asia is exploding right now, and there’s a need for Product leadership in this area. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position.

Automotive 68

Automotive Product Manager Product Management Technical Review 68