Productside

APRIL 2, 2025

Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Its a strategy for getting things done.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. Learning more about how to formulate strategy, therefore, was not only a personal goal, but also one that I foresaw will help the company scale. I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Guy

MARCH 19, 2025

The latest TPG Live brought together product leaders to tackle a critical topic: How do we build sustainable and long-lasting products without sacrificing business impact? Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste.

Development 195

Development User Testing Customer Feedback Customer Experience 195

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Mind the Product

AUGUST 25, 2022

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.

User Testing 185

User Testing Product Marketing Marketing Reference 185

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 313

Weak Development Team Product Management Product Manager User Testing 313

The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 2) What should I solve?

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

Product Management 246

Product Management Product Manager White Paper Management 246

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Productside

JANUARY 21, 2025

A great product is just the starting point. A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. The real game-changer?

Webinar 177

Webinar Product Marketing Strategy Marketing 177

The Product Guy

FEBRUARY 3, 2019

In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. In hindsight, my recruiting strategy was too broad. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Management University

OCTOBER 19, 2023

Since this entire series of articles is about the ripple effect of product management, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in product management long before the product or feature set was ever built (posts 4-6).

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 148

Strategy Product Management Product Manager Management 148

Product Innovation Educators

AUGUST 5, 2024

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. As product managers, we must navigate both these realms. They are leaders who inspire and guide their teams.

Technical Review 297

Technical Review Product Management Product Manager Leadership 297

Mind the Product

MARCH 11, 2024

Darian Chavira, senior product manager at Rockwell Automation, outlines the power of data science in achieving product-market fit and how it can transform your product development strategy. Read more » The post How to obtain Product- Market fit with AI appeared first on Mind the Product.

Product Marketing 145

Product Marketing Marketing Artificial Inteligence Strategy 145

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Positioning 60

Positioning Marketing Product Marketing Product Research 60

Product Management University

FEBRUARY 22, 2023

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

Positioning 264

Positioning Product Management Product Manager B2B 264

Spice Catalyst

DECEMBER 20, 2024

In this tenth and final episode in the Product Success Issues, we discuss the Uses of Artificial Intelligence in Product Success Management. Specific uses in pulling together a product market strategy, mature processes, information for decision-making, understanding the customer and competencies are discussed.

Artificial Inteligence 78

Artificial Inteligence Management Management Books 78

Roman Pichler

MAY 5, 2020

These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. The SAFe product owner who owns the product details.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. If you’re a product manager, this is one of your biggest stressors. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. Your product changes too fast. CEO of June.so

User Testing 147

User Testing Startups Product Marketing Marketing 147

Product Innovation Educators

JANUARY 10, 2022

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Summary of some concepts discussed for product managers. [1:56] 1:56] What put you on the path to being a product leader?

User Testing 243

User Testing Product Management Product Manager Vision 243

Lenny Rachitsky

NOVEMBER 19, 2024

For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.

User Testing 129

User Testing Customer Feedback Feedback Software Reporting Tools 129

The Product Manager

JULY 31, 2024

Here are the top product marketing newsletters that offer valuable insights, updates, and strategies for reaching existing and prospective users where they are. The post 14 Product Marketing Newsletters To Read In 2024 appeared first on The Product Manager.

Product Marketing 111

Product Marketing Marketing Customer Feedback Strategy 111

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Product Marketing 40