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Making A Training Video For Software: 10 Tips

The Product Coalition

How to create a training video for software There are many benefits to having training videos for your software. Additionally, training videos can increase user loyalty and satisfaction by providing an easy-to-understand visual guide on how to use your software. What do you want the viewer to achieve by watching the video?

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4 ways to personalize your marketing messaging and boost engagement

Intercom, Inc.

But for marketing teams, getting it right can not only impress your customers and turn them into long-term advocates – it can also give your messaging the boost it needs to drive better results. Use first-party customer data to enrich your messaging. So how can you create more personalized and engaging marketing campaigns?

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Build customer relationships at scale with personalized videos

Intercom, Inc.

Here at Intercom, one way we’ve tackled this problem is by creating personalized videos. Pairing automated in-app messages with personalized videos has enabled us to strike that delicate balance between being efficient and being human. Nearly 50% of our customers opened our first video message!

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What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Do you have a name, a logo, and have you thought about brand positioning? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? Send messages?

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

One popular theory behind the rise in popularity of Kit Kats can be attributed to the serendipitous coincidence between the name “Kit Kat” and the Japanese phrase “Kitto Katsu,” which roughly translates to “You will surely win.” How did this happen?

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.