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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Do you have a name, a logo, and have you thought about brand positioning? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Send messages? Expansion What is your vision for the expansion of the application?

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From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork

Innovatemap

We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Furthermore, tailoring the brand strategy to the business’ unique and complex audience creates a one-of-a-kind brand identity that conveys the appropriate message and elevates the quality of the business.

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How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

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5 Costly Branding Mistakes

UX Planet

They believe so strongly in their vision that they assume it’s universally appealing. Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. If I had to name one thing that makes onboarding exceptional, it’s personalization. Create targetted in-app messaging In-app messages , delivered via modals, slideouts, or banners , serve multiple purposes.