Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. [company name1] and [company name2] partner to empower manufacturing supply chains with automation. None of these headlines answer the “why do buyers care” question. Here’s the bottom line.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

The Product Coalition

APRIL 20, 2023

8 best augmented reality apps that revolutionize the world’s vision Shopify AR — Create the future of experiential retail Shopify AR is an augmented reality app that online store owners may use to provide an immersive shopping experience for their customers. Augmented Reality Apps: What Lies Ahead of Future Vision?

Technical Review 148

Technical Review Reporting Tools Vision Software Review 148

The Product Coalition

AUGUST 7, 2023

How to Choose the Optimal North Star for a Roof Shingles Assessment Vision API Company How the Right North Star Metric Can Illuminate Your Business Path Introduction In recent years, many new API SaaS companies are emerging that provide AI-powered capabilities for processing text, audio, images and video.

Analytic Tools 144

Analytic Tools Feedback Software Data Visualization Vision 144

Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

UX Planet

JANUARY 22, 2025

Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Right message, right time, right place.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Innovation Educators

AUGUST 26, 2024

As AI tools become more common, product leaders face new challenges in managing teams, fostering innovation, and maintaining a positive work environment. As AI tools become more common, product leaders face new challenges in managing teams, fostering innovation, and maintaining a positive work environment.

Data Visualization 290

Data Visualization Research Software Generative AI Artificial Inteligence 290

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Roman Pichler

JANUARY 8, 2019

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. You should now be in a good position to stock the product backlog and create the right user stories.

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

UX Studio: Product Management

OCTOBER 9, 2021

By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Comparing apples to apples is no longer enough.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Lenny Rachitsky

FEBRUARY 2, 2025

You need both a positional game (long-term strategy) and tactics (short-term wins). Listen now on Apple , Spotify , and YouTube. e-commerce. Trust that fun and delight are powerful drivers of success. Just make sure it’s backed by thoughtful reasoning and clarity on assumptions.

Leadership 70

Leadership User Testing Customer Experience Vision 70

The Product Coalition

NOVEMBER 23, 2021

The type of person who looks at what exists and finds fulfillment in realizing their vision of what it could be. This should resonate with anyone in a product role because it refocuses a “No” into a positive but realistic approach. Yes, if we can agree that not every message has to be groundbreaking. And that’s okay.

Customer Experience 197

Customer Experience Positioning Banking Reference 197

Product Management Unpacked

JULY 9, 2020

With Pendo, product teams can understand user behavior and sentiment and then act on those insights by engaging with users through in-app messaging or surveys. The success of a product is reliant on strong, integrated teams that work together to bring the product’s vision to life. “We The burden of bias. That’s the job I want.”.

Analytic Tools 185

Analytic Tools Reporting Tools Data Visualization Product Research 185

Product Management University

JANUARY 13, 2020

In a solutions marketing model, the star is the buyer’s vision for success. Positioning. Product positioning in one form or another is problems, features and benefits with a narrative that targets users more than any other audience. Industry context makes solution positioning even more credible. There’s even better news.

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Mind the Product

DECEMBER 13, 2019

For example, while objectives, OKRs, and visions can all be valuable they often reduce understanding rather than improve it. The first step to resolving this problem, Lindsey tells us, is to take a position and be memorable. By spending time reducing your word count you will make it easier for your audience to understand your message.

User Testing 188

User Testing Customer Feedback Vision Messaging 188

Intercom, Inc.

AUGUST 18, 2021

But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Consider your follow-up message. At Intercom, we’re on a journey to do NPS the right way.

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

The Product Manager Coach Blog

MARCH 4, 2025

Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. If stakeholders feel heard, theyre more likely to buy into your vision and collaborate. Your job is to align everyone around a shared vision. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

The Product Coalition

NOVEMBER 16, 2020

Customizable tabs for a better UX Another idea is to let artists and labels customize a CTA: Labels could have a “Send demo” button to receive and manage demos in a single place instead of managing them by email or messages. This will avoid having links lost in different messaging service and improve the sense of community on the platform.

Product Research 111

Product Research Positioning Customer Experience Research Software 111

Mind the Product

FEBRUARY 12, 2020

They’ll go off with their designers and come up with a grand vision to toss over the wall to the engineers for implementation. Understanding the “why” and the upside is a great motivator and might even have a positive impact on their implementation choices. Foremost you want to openly preach the product vision.

Engineering 213

Engineering Weak Development Team Customer Experience User Testing 213

UX Planet

FEBRUARY 6, 2025

Dopamine Design Principles Within the broader field of neuromarketing, Dopamine Design focuses on shaping touchpointssuch as visuals, micro-interactions, feedback loops, and gamified elementsto elicit positive emotional responses. In Product Packaging: Integrate a hidden message or amusing detail that rewards closer inspection.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Product Innovation Educators

JULY 15, 2024

It’s crucial to balance customer requests with the overall product vision. Involve team members from different departments: Invite colleagues from various teams to participate in customer interactions and share insights. Let’s explore some strategies for effectively managing the growth, maturity, and decline stages.

Feedback Software 233

Feedback Software Research Software User Testing Customer Feedback 233

Userpilot

JULY 24, 2024

Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. Think of the vision as the long-term goal for your product.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Folding Burritos

FEBRUARY 22, 2016

Most likely, you even found yourself in this position right from the get-go; you probably didn’t cause this. Tying everything to a strong value proposition and vision is effectively the kind of thing that produces a cohesive product. This will keep the person satisfied and at least send the message that ‘not everything goes.’.

Analytic Tools 322

Analytic Tools Reporting Tools Data Visualization User Testing 322

Mind the Product

JUNE 13, 2019

I used Roman Pichler’s Vision Board to map target users of the culture and their needs, as well as the business goals and the component parts of delivering culture change. I also defined a vision: Agile product management culture is the norm and is adding measurable value to Parkinson’s UK. All the cookies were eaten.

Product Research 180

Product Research User Testing Feedback Software Research Software 180

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. First, the message of the ad should be crystal clear and the design should be visually appealing & engaging. However, creating effective ad creatives is not always an easy task.

Data Visualization 166

Data Visualization Advertising Artificial Inteligence User Testing 166

Mind the Product

SEPTEMBER 17, 2019

Of course, keeping tactical work aligned with company goals and vision is a critical part of any successful product manager’s job , so this trend to ask for more “strategic thinking” from product people can feel like an invitation to take on more meaningful and high-status work. The “This List of Things to Build is a Strategy”.

Product Management 162

Product Management Product Manager Leadership CTO 162

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.”. Aspirational Market Positioning.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. You are a self-starter with the ability to work independently, articulate a vision, and execute it. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product vision. The product vision itself isn’t achievable in the short term.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Ask yourself: What story is emerging?

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Userpilot

NOVEMBER 7, 2024

Velaris allows you to manage your customers from one place, integrating all the different customer information from everywhere – emails, Slack messages, tickets, calls, and more. Despite the many positives, Catalyst is lacking in the data visualization department. Customer segmentation and behavior-responsive messaging.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

UX Planet

DECEMBER 6, 2024

Finally, Computer Vision allows AI to interpret and process visual information, which is especially useful for accessibility features. By seeing and understanding images, computer vision helps make interfaces more responsive and adaptable, even for users with varying abilities.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209