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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published. Here’s what I finally figured out.

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Product Demos: How to Sell Solutions Versus Products

Product Management University

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. During the demo, there is no reason to refer to each product separately unless asked. The fewer the number of people delivering the demo, the easier and more integrated the solution will be perceived.

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The 3 E’s of a Great Sales Demo – A Chain Reaction

Product Management University

When all three of these factors are present, it’s going to be a great sales demo. There are a lot of steps in the sales process that can make or break a deal, but buyer politics aside, the demo is the biggest hurdle to clear because the product is the centerpiece of the evaluation. The 3 Es of a Great Sales Demo 1. Here’s why.

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Why Market Leadership Starts With Product Management

Product Management University

There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need. I want to focus on the responsibilities of B2B product management that don’t get much airtime. We’re a wealth management firm. We’re a small business. On to strategy.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. It seems cheesy.”

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How to Create Partnerships Instead of Using Stakeholders

Johanna Rothman

” For years, I explained that the more often the team or program could demo, the more the project or program could engage its stakeholders. See Customers, Internal Delivery, And Trust for a recent post about demos and trust.) The more frequently you can demo, the more your partners can trust you to deliver something.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Book a demo now to begin. With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.