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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. 2 Roadmap Goals are Features in Disguise.

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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. Register @ www.bostonproducts.org.

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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

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Strategic Roadmap Template

The Product Coalition

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. One of the more senior PMs said that he remembers the first time he showed me his roadmap deck.

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3 Empowerment Levels in Product Management

Roman Pichler

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

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Product Roadmap Prioritisation

Roman Pichler

Before you order the roadmap items, double-check that you have a validated product strategy in place. If you haven’t nailed the answers, then do not continue the roadmapping effort. Otherwise, your roadmap may be built on false assumptions. To prioritise the product roadmap, consider in which life cycle stage your product is.

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My Product Strategy Model

Roman Pichler

How does it differ from a product roadmap and how do the two plans relate? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. With a validated strategy in place, you are in a great position to build an actionable product roadmap.