Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. If anything, it enhances the value messaging of individual products.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

APRIL 4, 2023

Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. Customer Success Seminar Takeaways – How to get routine access to senior managers and executives. – A customer outcome approach for quantifying product success.

Seminar 130

Seminar Management Management 130

Product Management University

MARCH 14, 2024

If you’re a customer success manager, this is a great opportunity for a win-win scenario. You’ll have a good reason to get closer to your customers and your company gets higher product adoption (and possibly revenue) at the same time. My point is, there’s a better way to communicate the value of new releases.

Customer Experience 130

Customer Experience Document Reference Demo 130

Product Management University

FEBRUARY 1, 2024

In B2B/B2B2C it’s more about making customers better at their business in ways that have operational and strategic value, an approach that doesn’t always require a constant string of new products to get the same growth results. Go through the same exercise as it relates to the value for your company.

B2B 147

B2B Vision Roadmap Framework 147

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Strategic value! Kudos if you’re already there.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Plus, it will enable you to create a more helpful and robust product down the road with customer outcomes always in the crosshairs.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

Product Research 113

Product Research Download Definition Books 113

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Management University

DECEMBER 13, 2022

Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Read on to learn more about product experience and how to improve it for your customers.

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The School of Customer Success features the Customer Success Value Skills training course and certification.

B2B 130

B2B Certifications Product Management Product Manager 130

Product Management University

APRIL 12, 2021

Bottom line – this meeting has no value to either party right now, and the resulting to-do list makes you nothing more than a fixer for a lot of tactical issues. Meet Customers. Schedule a series of 1-hour meetings with 15-20 customers that best represent your target markets. You’ll be forever playing defense.

Product Management 189

Product Management Product Manager Management Management 189

Alchemer Mobile

MARCH 31, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. They’re also a much better indicator of consumer happiness and potential lifetime value than lagging metrics like NPS. Expressed customer sentiment. Related customer sentiment resources: Five Ways to Track Customer Sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

JUNE 9, 2021

Quantifying the customer value of enhancements will be easier. Prioritization will no longer be subjective based on opinions of a feature’s value. “It’s based on assigning value to features which is highly subjective. . Quantifying Customer Value. Value-Based Prioritization.

Product Management 130

Product Management Product Manager B2B Management 130

Product Management University

JULY 7, 2020

Most products are still managed and marketed as separate entities without much regard to the collective value of sibling products that all target the same markets and customers. The main driver behind each product is still the financial and strategic goals of our company, not those of the customer organization!

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

MAY 11, 2021

It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. Anyone who interacts with prospects, customers and/or the products has their own agenda when it comes to your product priorities.

Product Management 130

Product Management Product Manager Management Management 130

Product Management University

MARCH 5, 2024

Most of them are not our customers. The ironic thing is that so many of them say their sprint execution isn’t getting any better, and in a fair number of cases, it’s getting worse, including the value of features being delivered. It’s not good, for product management, your organization or your customers!

Definition 100

Definition Product Research Product Management Product Manager 100

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Identify Customer Jobs You need to identify and articulate the tasks customers are trying to accomplish when using a product or service.

Product Research 88

Product Research User Testing User Friction Customer Feedback 88

Product Management University

MAY 27, 2020

The easier it is to quantify the value, the more likely the solution will succeed. Start with a customer goal that can be quantified. We’ll assume you’ve already identified WHY this goal is important to other customer goals that are more strategic. That way you can cut feature scope without cutting value scope !

Customer Experience 130

Customer Experience Certifications B2B Definition 130

Product Management University

JUNE 3, 2020

It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating. It also quantifies the revenue opportunities afforded to your business on an annual basis. 3 Key Differences Between Product and Solutions Market Analysis.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Management University

OCTOBER 6, 2020

Product usability/usage serves as the primary driver for customer acquisition, expansion and retention. In B2B, it changes everything about how you build, market, sell and acquire customers. Customers get free trials or free subscriptions with limited functionality. Here’s the bottom line.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

MAY 21, 2020

Are there any simple ways to determine the value of our products in a way that can be measured? The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Who wouldn’t want less customer churn and a higher stock price?

Certifications 130

Certifications Workshop Reference Naming 130

Product Management University

AUGUST 12, 2020

We also give you the missing layer to your customer testimonials if you want to showcase strategic value. Learn how to bring it back, plus how to quantify your market focus. Your Customer Testimonials Are Missing a Wheel. How To Quantify Your Market Focus in 5 Steps. Enjoy the B2B Product Manager August 2020 issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? Photo by Anna Nekrashevich from Pexels Segment your customers In order to start analyzing your product/market fit, first, you’d need to segment your customers.

User Testing 118

User Testing Product Marketing Marketing Software Review 118

Product Management University

FEBRUARY 15, 2023

The formula for solution selling is to articulate customer problems, communicate how your products or services solve those problems, then discuss the benefits. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.

Product Research 130

Product Research Document Demo B2B 130

Userpilot

OCTOBER 26, 2023

Hard ROI includes quantifiable and easily measurable financial returns from an investment, for example, increased revenue. For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities. We distinguish between hard ROI and soft ROI.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Folding Burritos

DECEMBER 4, 2019

Prioritization methods are based upon the notion of Value, but given the sort of questions people struggle with, it clearly is ill-defined for many. Here’s the deal: Value comes from Outcomes, not Outputs. An outcome is what we get out of them–it’s what we’re seeking (and thus, what we value). . Why is that?

Research Software 585

Research Software Customer Experience Product Research User Testing 585

Product Management University

JULY 30, 2020

Also, make sure they’re defined in a way that can be measured or quantified so that your value story lands with more impact. That gives your value story an 80% hit rate. Add in customer success stories to ice the cake. Customers buy from you because you’re an expert in your field. The numbers are in your favor.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market. Zero difference!

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it.

Customer Experience 79

Customer Experience Feedback Software Analytic Tools Product Research 79

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Customer retention and new sales are always the key drivers. Customer retention will be an uphill battle too. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Userpilot

MARCH 12, 2024

Company activity metrics are quantifiable measures used to track a company’s progress level toward certain short- and long-term goals. Company activity metrics describe a wider range of activities within a company, including its operational, marketing , customer service , and financial performance.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Analytic Tools Customer Satisfaction 91

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. But while acquiring new customers is obviously a critical part of having a business, it’s hardly sustainable if they only ever stick around for a few months. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Product Management University

MAY 16, 2019

The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

Product Management 153

Product Management Product Manager Workshop Management 153

Product Management University

NOVEMBER 14, 2022

Your portfolio has more market and customer value than the sum of the products. In B2B, product marketing is focused on articulating the value of individual products. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

JANUARY 29, 2020

The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Pure customer! Consider what those customer outcomes would do for your growth and profitability!

Management 182

Management Management Agile Positioning 182