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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. To create a backend system that will allow the sales team to manage their leads.” “To These product initiatives aren’t bad, they are just communicated at the wrong time and with the wrong intentions.

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For better products, start with a problem statement

Intercom, Inc.

” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development. It inspires and guides your design team, it makes evaluation simple, and it creates direction for scoping and iteration.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

It’s too bad I didn’t have first principles to draw on at the time. Identify Base Principles —  What are the fundamental truths of product development? You’re rethinking transportation itself using physics as your guide. Trust Trust is the currency of product teams and product roadmaps. Ask what you can use for structure.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #4 – Poor design & execution. To that, I say unequivocally NO !

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). First, the developers create a wheel.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Maps & transport: (Strava, Google Maps, Uber) 45.2%. This begs the question: how should an app developer make decisions about the amount of text to show and its quality?