The Surprisingly Strong Case for Luck in Sales
Nir Eyal
JANUARY 20, 2025
My wife and I started our first business together in 2003. We sold solar panels in Long Island, New York, which meant making thousands of in-home sales calls. Before we entered a potential customers home, we had a little ritual. We always looked at each other before we opened our car doors and said, Lets go sell a solar system.
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