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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it. Let’s get started.

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How to break into Silicon Valley

Andrew Chen

This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. In 2007 this was cutting edge at a time when product success was often measured by vanity metrics such as the total registrations for a product.

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The Demo goes badly

The Product Bistro

A recent story about the original iPhone demo at Moscone center in SF, in early 2007 from the point of view of the engineers in the audience is particularly illuminating. Every product development project has a crucial milestone, the official demonstration.

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The Evolution of Netflix

The Product Coalition

In 2007, the company launched its streaming service, allowing subscribers to instantly watch a vast library of movies and TV shows online. Key metrics such as subscriber retention rates, average watch time, and Net Promoter Score (NPS) have been instrumental in evaluating the success of Netflix’s personalized recommendation engine.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority. Data centers, a vital component of our digital ecosystem, consume about 2% of global electricity.

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New Course: Finding Product/Market Fit

Sachin Rekhi

In 2007 I founded my first startup, Anywhere.FM, which developed a web music player that allowed you to upload your entire music collection to the web and then stream it from anywhere. It's targeted at product builders, which includes not only product managers, but also the engineers, designers, and marketers on the founding team.

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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

Jay Forrester, an MIT engineer, applied these ideas to understand social and management systems. 345–358, 2007. Systems Thinking is an interdisciplinary field that emerged in the 1950s from the work of biologist Ludwig von Bertalanffy. FORRESTER, Jay Wright. System dynamics — a personal view of the first fifty years.