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The Innovation Ambition Matrix

Roman Pichler

They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. Compare this to an established consumer company, which may benefit from investing up to 80% in core innovations. [8]

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.

Banking 59
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524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD

Product Innovation Educators

Bruce has a unique and powerful mix of expertise in product innovation, including as a Director at Motorola, and in academia and research, serving at the Grainger College of Engineering at the University of Illinois at Urbana-Champaign and previously as a researcher at MIT Lincoln Laboratory.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. It’s a book that spoke to me.

Startups 227
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Book Review: “Badass: Making Users Awesome”

Folding Burritos

That is, if we’re making a video editing app, our goal should be for the user to be badass at producing great videos. That is, if we’re making a video editing app, our goal should be for the user to be badass at producing great videos. Getting to being badass at some context is a journey for our users.

Books 170
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TEI 295: Do you have what it takes to be a great product manager? Results of the Product Team Performance study – with Greg Geracie

Product Innovation Educators

The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. Of the 31 factors found through the studies, I discuss five of the most significant ones with Greg Geracie, principal researcher. 2:50] Tell us about the survey of product managers you’ve done since 2012.

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Negative User Feedback? Handle it like Bill Gates!

Userpilot

Nobody likes getting negative feedback. If you don’t like getting negative feedback either – congratulations! You’d probably pass the Turing Test! But the whole point of killing it like a pro – in product or elsewhere – is not to take negative feedback personally. You’re a human!