Pragmatic Marketing

FEBRUARY 17, 2017

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.

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UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. California is the home of technology and innovation. Dedication is a key value for us.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Mind the Product

MAY 25, 2018

JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. And for that, we needed a new name… Output of one naming brainstorm.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 116

Gainsight

OCTOBER 5, 2021

Namely, many think in terms of their customer’s success. Before 2013, tech companies approached customer relationships in much the same way. Marketing and outreach were proactive, but post-sale, businesses rarely initiated conversations. Shift Two: The Marketing and Sales Funnels Transformed.

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Customer Experience Technical Review Software Review Leadership 45

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

SEPTEMBER 30, 2021

That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. How can you develop the technology while making sure it really gets to the people who need it the most and has an actual impact on their lives? It’s all about the family setting.

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Research Software Feedback Software Data Visualization Artificial Inteligence 223

Gainsight

OCTOBER 10, 2023

In North America alone , total revenues from the artificial intelligence market are expected to reach $128.8b AI in Digital Customer Education Like most technology, the ways customer education teams can use AI are constantly growing. You’ll want to review all the generated content to edit and refine it to perfection.

Education 52

Education User Testing Reporting Tools Data Visualization 52

freshtrax

JULY 23, 2019

If you are looking to integrate your business into the Japanese market, skimming online for quick answers and visiting Japan alone won’t lay a sturdy foundation for an informed understanding of the Japanese consumer. World Population Review, 2019 ) ( Statistics Bureau Japan, 2019 ). World Population Review, 2019 ). OECD, 2018 ).

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User Testing Data Visualization Customer Feedback Product Research 88

freshtrax

SEPTEMBER 10, 2019

However, some are getting creative to stay relevant by leveraging new technologies and incorporating new media ( media that is native to computers/internet ) into their ecosystems. In this article, we will explore some of traditional media’s creative and innovative survival strategies and how they are working in the Japanese market.

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User Testing Research Software Customer Experience Advertising 77

Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! In the 70 slide deck below, I cover a couple key concepts: Accelerating technology adoption. Content marketing. The origin of the Michelin Guide and why content marketing still works. The intersection of growth hacking, new tech, and pre-existing consumer motivations.

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User Testing Startups Technical Review Customer Experience 100

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

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User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. Strategy first, technology second.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

DISQO

JANUARY 8, 2018

The name Northwestern Mutual was created when Milwaukee was the most northwestern part of the United States…9 years after the state of Wisconsin joined the union,” Charles Worman says with a slight chuckle. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

The name Northwestern Mutual was created when Milwaukee was the most northwestern part of the United States…9 years after the state of Wisconsin joined the union,” Charles Worman says with a slight chuckle. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

The name Northwestern Mutual was created when Milwaukee was the most northwestern part of the United States…9 years after the state of Wisconsin joined the union,” Charles Worman says with a slight chuckle. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Alty

FEBRUARY 16, 2017

I mean without restoring to patronizing or using tech-heavy jargon you don’t quite “get”. But if you already did some solid market research, that’s awesome! The Tech Details. Android vs. iOS Development: Trends for 2017 (here we talk about advantages and disadvantages of pursuing each platform). Rating/reviews for a ride.

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Research Software User Testing Technical Review Data Visualization 50

Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! In the 70 slide deck below, I cover a couple key concepts: Accelerating technology adoption. Content marketing. The origin of the Michelin Guide and why content marketing still works. The intersection of growth hacking, new tech, and pre-existing consumer motivations.

User Testing 40

User Testing Startups Technical Review Customer Experience 40

Gainsight

JULY 7, 2021

Plus, it wasn’t often that someone starting a SaaS company in Phoenix, Arizona got to hear from the likes of SaaS all-stars such as Aaron Levie, Tien Tzuo, Neeracha Taychakhoonavudh, Bill Binch, Bernie Kassar, Kia Puhm, Byron Deeter, Roger Lee…and some guy named Nick Mehta. Fast-forward to March and the world as we knew it had changed.

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

Intercom, Inc.

FEBRUARY 7, 2019

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? Three major changes in the past decade have changed the tech landscape: the evolution and maturity of the web browser, the use of SaaS tools in the workplace, and the opening up of APIs to the broader public.

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Feedback Software Reporting Tools User Testing Data Visualization 171

The Product Coalition

FEBRUARY 15, 2021

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. sales, marketing, customer care, finance, HR…?—?no Participation is free.) The exercise works for everyone?—?sales,

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Agile Startups Technical Review Software Review 175

The Product Coalition

AUGUST 8, 2023

In technical terms, the data is sent from a remote server in bits and pieces during live streaming. In-Person As the name implies, in-person live streaming refers to a physical location, a host, a presenter, and all the needed tools and equipment. The fans can react by commenting and sending emojis as the live streaming goes on.

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Analytic Tools Feedback Software Data Visualization Technical Review 116

Business of Software Conference

MARCH 27, 2019

Scott Berkun, author of The Dance Of The Possible, spoke at Business of Software Conference USA 2017 about how to unlock your creativity and pursue it in your workplace. Now in 1884, the hot tech sector was not web development, wasn’t cloud computing. People were afraid in the same way we’re afraid to use new technologies today.

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Feedback Software Research Software Weak Development Team Technical Review 40

ProductPlan

SEPTEMBER 8, 2021

Amazon has been a subtle disrupter to spaces, markets, and basic daily life routines — significantly transforming how, where, and when we consume. Amazon is a multinational technology company known worldwide as a mega e-commerce marketplace. Amazon quickly became the leader in e-commerce. Britannica.com ).

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

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Branding Weak Development Team Technical Review Airlines 209

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

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User Testing Product Marketing Engineering Feedback Software 103

The Product Coalition

MARCH 11, 2020

Source : Scrum Guide 2017. Check out the complete Scrum Guide 2017 list on the Development Team by downloading the Scrum Guide Reordered.) Finally, the term Development Team seems to limit the role to technical people, for example, software engineers. Read more on technical debt and Scrum.) Team leads?

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Weak Development Team Development Technical Advisors Software Review 78

The Product Coalition

FEBRUARY 22, 2022

Product management is not just that, it’s a key business function (also known as company function) the same way engineering, finance, sales and human resources are, to name a few. Not only, product is likely the most critical function for today’s tech businesses. Good companies recognize this already and invest heavily on it.

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Definition Product Research Customer Experience Finance 102

Intercom, Inc.

AUGUST 26, 2021

Liam Geraghty: So many stories of tech success begin in Silicon Valley. “We had customers that we wanted to talk to, and there were no good tools for talking to customers over the Internet” Des Traynor: This better not end up like one of those NPR documentaries, where it’s like, “My name is Des Traynor and blah blah.””We

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Feedback Software Analytic Tools Customer Communications Data Visualization 223

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

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Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Research Software Marketing Technical Advisors Customer Experience 98

StubHub

DECEMBER 13, 2018

In 2017, we were not as fast as we felt we could have been. This lack of coordination between our different teams was causing a massive code base with plenty of tech debt. We needed to start transforming our tech and processes. The SDLC was not as strong as we believed it could be. Challenges managing scattered (vs.

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Technical Review Customer Experience User Testing Software Review 53

UX Studio

FEBRUARY 15, 2024

So my name is Victor Eperjesy. And also stay closely connected with UX and technology trends. So, for example, I was in Dublin in 2017, and there, if you had a night out, you couldn’t really use public transport to get home. I’m really excited for the conversation that we’re going to have today. Viktor: Sure.

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Research Software Analytic Tools Transportation Feedback Software 62

The Product Coalition

OCTOBER 23, 2019

Customer Needs in the Spotlight In any industry, there are sceptics that say the market is already divided among the giants, is incredibly competitive, and new companies that want to have their piece of the pie are insane. A perfect travel app is not necessarily committed to serving all of the global travel market.

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Reporting Tools Travel Data Visualization Research Software 60

Business of Software Conference

JUNE 20, 2019

Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. We didn’t really know what to call this talk so we gave it this name. The market has given us permission to exist for 10 years. They were not review quarterlies. So this was the title of the talk. I highly recommend it.

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Intercom, Inc.

FEBRUARY 21, 2019

com as its head marketing guy in late 2017, having known that he wanted to be a CMO since the age of 10. com, he led marketing at HubSpot, where he pulled off an audacious marketing campaign that earned the company $64 million on a $6,000 budget. Can you tell us how you got your start in marketing? Ryan joined G2.com

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Education Reporting Tools User Testing Customer Experience 123

Intercom, Inc.

JANUARY 10, 2019

On the heels of our 2018 retrospective, we decided to take a look at what product themes and technology are likely to define the year ahead. I think bots are going to be a massive success as a technology. Bots are great at things that are suitable for computer calculations, like when your next bill is due. Short on time?

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User Testing Banking Customer Experience Technical Review 143