523: #1 change to make OKRs work for you – with Ben Lamorte
Product Innovation Educators
JANUARY 20, 2025
Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. John Doerr’s startup companies would even write their OKRs in the bathroom for everyone to see. I asked Ben what reasons he has seen for this.
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