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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. That’s why we have put together our first ever Intercom reading guide for 2019. The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I.,

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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. Explore the article below for more.

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Supporting tech.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Listen to the full episode above or check out Kristen’s key takeaways below.

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2019 on Inside Intercom

Intercom, Inc.

As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. Evelyn Clinton, Content Marketing Manager. It’s a fascinating look at how sales teams are evolving to keep pace with changing buyer expectations, technological advances (chatbots, anyone?), and overwhelmingly crowded markets. Enter bots.

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Product Management 2019: Year In Review

ProductPlan

In 2019, most product managers are using metrics to make decisions. Cloud computing and technological advances make it cheaper and faster to bring a viable product to the market. Technical product managers are common within larger organizations as one of the original subcategories of product management.