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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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Web or app Development – Which is Better?

Mind the Product

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Top 10 FinTech Software Development Companies 2019

The Product Coalition

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. Intellectsoft offers world-class FinTech solutions and Blockchain financial technologies.

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Top 5 Social Media Platforms in Japan 2019

freshtrax

In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users. However, it’s important to remember that each social media platform caters to a different demographic and creates a unique experience for its users.

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2020 Product Conferences

Product Talk

Are you looking for the 2019 Product Conference list? Business of Software Europe. Software Product Management Summit. User Research London. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes. Find it here. IXDA Interaction Week.

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TEI 241 Flashback: How product managers can conduct Voice of the Customer research- with Gerry Katz

Product Innovation Educators

During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners.