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Top 5 B2B Content Marketing Practices in 2020

The Product Coalition

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. The human-oriented approach is key to successive campaigns in 2020.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118
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Top 7 Explainer Video Production Companies For 2020

The Product Coalition

we have created a list of the best video production companies in 2020 based on the complex research of the company’s profiles, customer reviews, and rankings on authoritative B2B information web-resources, such as Clutch, GoodFirms, DesignRush, IT Firms, and others. Feel intimidated by the notion of creating an explainer video?

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What to do if your product isn’t taking off

Lenny Rachitsky

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem. Almost comically narrow.

B2C 94
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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10 Things We Learned About Customer Success in 2020

Gainsight

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. And every CEO got the wake-up call.

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

The data is presented in terms of geography, industries, and message types. The OR of transactional emails is very high and accounts for 73% on average, which is several times higher than the OR of all other message types. Personalize emails and other messages. The biggest jump was in 2018. Optimize content for mobile devices.