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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Retention is a top priority for mobile marketers.

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The Top Mobile App Trends from 2020

Alchemer Mobile

You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Personalization.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. The post Media Apps: 2020 Mobile Customer Engagement Benchmarks appeared first on Apptentive.

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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Therefore, product managers and product leaders have seen a large increase in responsibility and potential company-wide impact. The role of product manager is changing.

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Monetization Monitor: Monetization Models and Pricing 2020

across varied companies and industries demands rapid adaptation. Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization. Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization.

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Intercom’s 2020 people pivot

Intercom, Inc.

Throughout this year on the podcast, we’ve talked to people from various companies about how they’ve met the challenges posed by the events 2020. Of course, companies have had to suddenly reimagine not just how they deliver for customers, but also how they operate behind the scenes.

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2020 on Inside Intercom

Intercom, Inc.

The art of marketing in a crisis. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. A must-read for marketers dealing with change or crisis. Evelyn Clinton, Senior Content Marketing Manager. Speaking our values.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. January 21, 2020 9AM PST, 12PM EST, 5PM GMT. Engaging with technical talent.

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. March 11, 2020 11AM PST, 2PM EST, 7PM GMT.