Product Innovation Educators
DECEMBER 16, 2024
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.
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Product Innovation Educators
MAY 18, 2020
After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. Customer research. Email and social media messages planned ahead of time.
Alchemer Mobile
MAY 14, 2020
So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S.
Speaker: Jared Johnson, Director of Product Strategy, Kin + Carta
Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. It's time to make a CX that thinks like the customer--It's time to make a customer continuum.
Alchemer Mobile
MARCH 26, 2021
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. So, we won’t waste your time. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. Sound good?
Alchemer Mobile
DECEMBER 22, 2020
You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Here are some of the top mobile customer trends from 2020 and what they mean for your brand.
Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting
Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. and master customer rage for an insightful webinar on September 23rd.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. The best customer experiences go beyond the sale.
Speaker: Jeannie Walters, Founder and Chief Experience Officer, Experience Investigators
Not sure what data you should be looking at to make loyal customers? Join Jeannie Walters, CCXP, founder of Experience Investigators and come ready with questions to jumpstart your CX with the wisdom of a CX expert. Wednesday September 9th, 2020 at 11:00AM PDT, 2PM EST, 6PM GMT
Speaker: Dennis Snow, President, Snow & Associates
Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: at your employees' relationships with each other, and with the company.
Speaker: Suzie Prince, Head of DevOps, Atlassian
In an ever changing world Product Managers are being pushed now, more than ever, to keep up with business and customer demands. At the same time they, and their engineering teams, are struggling to adapt to work in new all remote ways. Wednesday November 18, 2020 at 1:30PM PDT, 3:30PM EST, 9:30PM GMT
Advertiser: Vanilla Forums
Will these unprecedented times expedite the rise of branded communities? 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What does 2021 have in store for the community profession?
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? At the same time, we will discuss another important aspect of dealing with uncertainty, and that is building trust, especially while many of us are working remotely or in new or different settings. Hunker down?
Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow
When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. Why motivation is the key to user empowerment.
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