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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Backstreet Boys, Zork, and Product Strategy

Gainsight

At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 – the bar is low), and leveling up (which ultimately became our theme for the event). Just like video games, product management has changed a lot over the years.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Communicating with both through the same message does neither group any good. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?

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Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. How is Groupon differing their mobile experience for 2019?

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The state of product analytics in 2020, and how to move forward

Mixpanel

In an effort to contextualize our findings in the era of COVID-19, we also connected with a host of influential product managers that have informed product strategy at fledgling startups and established tech players alike. Product management has gone global and accessible. Click here to get access to the full report.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Communicating with both through the same message does neither group any good. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? While 2021’s response rates were slightly lower than in 2020 (16%), they’re an off-the-charts comparison to the industry standard of 1%.

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The state of product analytics in 2020, and how to move forward

Mixpanel

In an effort to contextualize our findings in the era of COVID-19, we also connected with a host of influential product managers that have informed product strategy at fledging startups and established tech players alike. Product management has gone global and accessible. Click here to get access to the full report.